Taiwan, low in food self-sufficiency, is now facing serious food shortage crisis. The establishment of Joy& Hope Wheat Workshop which included the production wheat began promoting a Taiwan food self-sufficiency movement called Joy & Hope Fantasy. It began by cooperating with farmers in wheat planting and supply Joy & Hope Workshop with self produced wheat for its products. On a yearly scale it strengthened the connection between production, processing, consumers, and various elements. It also applied action to make the government and the people recognize our food self-sufficiency problem. Year by year, it expanded in production, and processing facilities.
Following the footsteps of the development of Taiwan's local economy, “Joy & Hope Workshop” gradually became the company we see today. With Joy & Hope Workshop as the core of the operation, to combine the needs of the upstream, the brands “Joy& Hope Wheat”, “Joy & Hope Soybean Team” and “Joy & Hope Grains Club” were established.
Joy & Hope Workshop has its own milling facilities and on January 29, 2015 it received organic product certification. This fulfilled its goal of giving its consumers peace of mind when using the products, making best use of the crop and protecting the environment. Joy & Hope Workshop also held events such as the Farming Camp, The Good Farmers' Tour, Learning in the Wheat Field, and Wheat Field Concert to build strong social bonding between the farmers. The integrating of actual and virtual channels, successfully and quickly, connected the marketing channel of Joy & Hope Workshop.
Beginning with a caring heart, fighting for equality in society and through it discovered the opportunity to a diversified and continuing operation. The secret to the success of Joy & Hope Workshop be common. This is a goal we thrive to achieve. When Joy & Hope Workshop begin to root itself in this country, and products would come from all its channels until finally arriving at the hand of the consumer, then the power of the general public is confirmed.
By combining the above, we see that Joy & Hope Wheat is facing a great challenge whether it is from the perspective of the law, government policies, market demand and technology development. To continue and break through is something which we must look carefully into.
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