Joy& Hope Wheat Workshop has been an active participant in the development of Taiwan’s wheat industry. In the hope to help wheat farmers discover business opportunities it established an integrated production and marketing agreement platform. In 2007, the Wheat Contract project was put into effect. The Joy & Hope Workshop, which includes Joy & Hope Fantasy, Joy & Hope Wheat and Hope Soybean Team created product diversity and increased food self-sufficiency. The contracted farmers followed the criteria in environmentally-friendly planting hence, help protect the environment.
Contracted farmers of Joy & Hope Workshop stationed throughout Taiwan. Joy & Hope Workshop not only provide the farmers the choice to make money by planting something different, it also lowered the ratio of fallow farmland and lazy farmers and restore natural ecological diversity of the countryside. Furthermore, the Joy & Hope Workshop also established an internet operated contract production record system which provides the producers, processers, consumers and service provider a transparent and friendly communication platform.
The Dong Nan Joy & Hope Wheat Team will try to present information collected through trips, interviews, mass media, and the internet by means of photos and text descriptions. In order to provide reader with the essential knowledge of the topic the project will divided into five sections: About Wheat in Taiwan, Environmentally-friendly Planting, Joy & Hope Fantasy, Production Record System, Wheat Products, and Joy & Hope Workshop.
The history of wheat in Taiwan can go back as far as the time our ancestors crossed the sea to reclaim the land. (Mailiao Township, Yunlin County) In 1919, Governor-General of Taiwan promoted the planting of wheat from the coastal areas of Taichung, Changhua, Yunlin, Chiayi, and Tainan. The plantation of each county and city (prefecture) at the time ranged from approximately 740 acres to 12,350 acres. After the war, there was a short period when food supply was short. The government encouraged farmers to plant a diversity of plantations which wheat was a major product.
Joy& Hope Wheat Workshop contracted farmers who are interested in wheat planting and is willing to pay them above market for their products. However, the farmers must agree to abide to the environmentally-friendly planting agreement in which the farmers are prohibited from the use of pesticide, weed killer and poisoning of birds. Joy & Hope Workshop will process the purchased wheat into flour and then make them into breads, noodles, cookies and other DIY products. This way, visitors of young and old will be able to have hand-on experience and taste the wonderful products of Taiwan’s flour.
In 2007, the soaring of commodity price and external factors forced Joy and Hope Workshop to cooperate with the wheat farmers of Daya District, Taichung City established the Joy & Hope Fantasy, Wheat contract project. Through records of observations, consultation and interviews the foundation of wheat farming management was established.
On December, 2009 we applied our experience on the “Mobile Production Record System” to the constructing of the Joy& Hope Wheat production record system platform. We hope to provide producers, processers, consumers and service provider a transparent and friendly communication platform where its users could care for one another, learn from one another and grow together. Furthermore, through it we could also establish the foundation data on wheat planting and provide amateur farmers a mean of reference in farming management.
Apart from the bread market, in recent years, Joy & Hope Workshop also developed products such as soy sauce, wheat beer, and dark malt beverage which only use up 10% of the wheat production. Major consumption of wheat still comes from flour products such as noodle and cookies. We hope to increase consumer consumption of cookies and noodles.
In 1999, Joy & Hope Workshop was established. In 2007, Joy & Hope Wheat Farmer’s Group was established. In 2011, Joy & Hope Soybean Team and Joy & Hope Grains Club were established consecutively. In 2013, officially integrated the production of bread with agriculture products and became Joy & Hope Workshop, another name for the Joy & Hope Community Cooperative.
Since 2007.11
