Yi Chang Rice Shop

Owner: Han Ting Li
Location: the 203rd stand in west market
Tel: 05-53322424
Open Time: 7:30 a.m.-7:00 p.m.
Healthy eight mixed grains bring new costumers.
If you come visit Douliu, welcome to Douliu West Market to buy eight mixed grains.

Han Ting Li worked in a telecom company in another county. Li’s parents are getting older, so he decided to come back to Douliu and take over his parents’ business. This way, Li can spend more time with his family and Li’s parents are able to stay close to their grandsons.

Yi Chang Rice Shop has been opened for three generations. This shop is a very well-known and historical. Except for keeping costumers, Li also thinks how to make new products to attract new customers.

One day Boss Li got the secret grain recipe form a ninety-year-old person. Boss Li used this recipe as the base to adjust the formula. Consideration for nutrition and the needs of people nowadays are both considered and worked into the formula. Different components of mixed grains are soaked in water in different time and are suitable for different ages. Boss Li have his parents and kids try the new formula. Then he came up with a popular eight mixed grains. More and more customers who care about health come to his shop to buy the grains. Now Boss Li has found a new way for his rice shop.

(by Mimi Cheng and Milky Tseng)