Meat Kingdom
New Distribution
Marketing
- Direct Selling Store
- Location of Stores
- Marketing Schedule
- Marketing Specialties
- Cross Taiwan Strait
- Online Marketing
Innovation
Boutique Packaging
Delicacy, quality, and hospitality are the three main values of Hsin Tung Yang. Delicacy refers to the food’s taste; hospitality is the friendship between people; and quality is the continuous improvement of packaging with innovative ideas.
Hsin Tung Yang has two products that have won product designing awards. The Hsin Tung Yang Taiwanese local specialty gift set won the 2010 Germany iF Product Design Award and the 2010 Industrial Development Bureau Ministry of Economic Golden Pin Design Award. In addition, the Hsin Tung Yang Da Guan Yuan gift set won the Industrial Development Bureau, Ministry of Economic Affairs Golden Pin Design Award of 2010.
wins the Germany iF Product Design
Award in 2010 (source: Hsin Tung Yang)
wins the Germany iF Product Design
Award in 2010 (source: Hsin Tung Yang)
The Taiwanese local specialty gift set is a gift box of items carefully selected from Taiwanese specialties, such as: kumquats in Yilan; egg rolls with dried meat floss and pineapple cake in Taipei; dried mushroom cakes in Hsinshe; cubic pastries in Chiayi; dried shrimp lumps in Donggang; little mochi in Hualien; sun-shaped pastries in Taichung; Oolong tea plum jelly in Nantou; sweet potato cake with brown sugar in Zhunan, and more. All of these specialties allow us to taste the local delights at home. Every Taiwanese local specialty gift set includes six different specialties, all separated into six different paper boxes. The six boxes are then placed into a modern, leather-like box that is finished with a golden ribbon tied around it. The boxes are designed in a way that if the consumers put those six boxes in the right order, you can see an outline of Taiwan and the words “Taiwanese Local Specialties” in Chinese, which is very interesting. The design reflects Hsin Tung Yang’s environmentally friendly concept. The leather-like boxes can be reused as storage boxes that are both practical and beautiful. The classic, romantic gift set of the Taiwanese best specialties allows the consumers to experience the rich Taiwanese culture.
Hsin Tung Yang first launched the Da Guan Yuan gift set in the Chinese New Year of 2010. The packaging of the gift set is designed with a classical look that has window lattices with a bamboo curtain to be the main body to exhibit the retro-styled golden box. When opening the box, the bright, golden blocks with dragon prints shine luminously. For the Chinese, the dragon represents nobility and fortune, and the golden block means wealth and status. This grand gift set uses Hsin Tung Yang’s top meat as its supply, all strictly selected from the CAS nationally produced top-rated black hogs; its meat is fresh, delicious, and tender. The contents of the gift set include spicy black pork strips, spicy pork jerky, dried black pork floss, Thai-styled lemon black pork strips, juicy black pork jerky, peppered-flavored black pork jerky, etc. The Da Guan Yuan gift set adopts a special double-layered box design, and it allows us to have a great Chinese New Year.
Hsin Tung Yang achieves the aim and fulfills its promise to produce products with delicacy, quality, and hospitality. For certain products that have special significance, you can see the package is filled with Chinese art and Hsin Tung Yang’s effort in design. This allows the consumers to feel that they are getting more than what they pay for. The packaging of the product is not only beautiful, but it can also be reused for practical purposes to decorate the home, once again reflecting and fulfilling Hsin Tung Yang’s pursuit of quality.
By Stan