Meat Kingdom
New Distribution
Marketing
- Direct Selling Store
- Location of Stores
- Marketing Schedule
- Marketing Specialties
- Cross Taiwan Strait
- Online Marketing
Innovation
Innovation of Products
Hsin Tung Yang is very active about product innovation. Hsin Tung Yang recently launched a new kind of jerky, imini. The imini jerky is vacuumed and packaged individually. Consumers are able to put small, individually packaged jerky in their pocket, and they can enjoy the jerky anywhere they want because of its unique design; this cute design has attracted many young people.
Hsin Tung Yang’s official website)
fiber for children (source: Hsin
Tung Yang’s official website)
Hsin Tung Yang not only focuses its innovation on packaging, but they also place great emphasis on its products. In the past, Hsin Tung Yang manufactured their products from low-cost meat choices with lower quality. However, people have become more health conscious. Hsin Tung Yang made the decision to begin using black pork, which is a healthier meat source with higher quality, in order to guarantee the food safety of their products. Hsin Tung Yang also built a standardized factory according to the U.S FDA measures. At the factory, Hsin Tung Yang also introduced the use of the German meat processing technique. Through the advanced, automated technique and the rigorous manufacturing process with the standardized food production inspection, Hsin Tung Yang produced foods with the best quality. In 1988, Hsin Tung Yang began to use the wastewater treatment equipment from the Netherlands and put their environmentally friendly ideals into practice. As for Hsin Tung Yang’s food safety, they reduced the amount of artificial food additives in their products in order to preserve the natural taste. To secure the quality and the safety of the products, Hsin Tung Yang has their own laboratories to work on the research and development for their products. Hsin Tung Yang has been the leader of the meat processing industry, and it has received an award from the Ministry of Economic Affairs for being a model firm. Furthermore, Hsin Tung Yang is also the first Taiwanese firm to apply the traceability system for their products. For Chinese meat products, such as jerky, meat floss, meat paste, Hsin Tung Yang remains the leading brand of the industry. As for western meat products, new Chinese products, and freshly baked jerky, Hsin Tung Yang continues to pursue new, innovative ideas.
Hsin Tung Yang is also innovative in choosing the location of their branches. The locations of their branches include the airport and highway rest areas. Hsin Tung Yang is very active about getting the ownership of their business locations. Branches in every city have been established from local highway rest areas to the airport that represents an international image to overseas branches.
Package design is another important part of Hsin Tung Yang. As a response to the Green Earth environmentally friendly concept, the Ministry of Economic Affairs and the Taiwanese Design Center awarded Hsin Tung Yang with the “Taiwan Packaging Star” medal, and the firm was also awarded the “Green Packaging ” medal by the Chinese Industrial Design Association. At the same time, Hsin Tung Yang’s Taiwanese local specialty gift set box was awarded the German “iF Product Design Award” in 2010 and has the “Gold Design Mark” from the Ministry of Economy and Industry. Hsin Tung Yang has also shown innovation regarding machines in the factory, so they have high expectations for quality. Hsin Tung Yang is the first firm to introduce the production traceability system in Taiwan. Through rigorous process and inspection, high quality products are made, and the products continue to improve in the production technology, management, marketing, as well as research and development.
By Justin