The Very First Store
The Wuchang store is our first stop of the visit. The Wuchang store was built in 1972 and it is the first store of Hsin Tung Yang. Wuchang store sells the meat products and cakes. Also, the store sells Taiwanese specialties and Cantonese BBQ lunchboxes that are not available in most of the stores of Hsin Tung Yang. The Manager of the First Store introduced Hsin Tung Yang’s products to us and explained why they provide Taiwanese specialties in the stores. The idea is that if foreigners visit to Taiwan, they can buy all of the Taiwanese specialties the stores of Hsin Tung Yang. Therefore they do not need to travel around the whole Taiwan, and able to enjoy all the specialties in Taiwan. The manager told us there were few stores that provide Cantonese BBQ lunchboxes, but soon, there are going to have more stores provide the special Cantonese BBQ lunchboxes.
traceability system
in the store
The manager also told us the staffs at Hsin Tung Yang stores are able to speak more than one language, so they can help consumers who are not Chinese speakers.
Furthermore, the staff shows us the traceability system, and they explained how it works. Consumers scan the QR code application and then they are able to get the information of ingredients, production process, and date of manufacture of each product. However, there are few products with the QR code such as jerky and pineapple cakes because the implementation of OR code is very expensive.
Also, the manager told us about the method of selecting processing the black pork. All black pork must go through strict selection by Hsin Tung Yang before being sent to the factory. We also learned about marketing schedule of Hsin Tung Yang. The marketing schedule is a kind of marketing campaign that takes place at holidays and festival. The “Import Snack” was the main marketing camping in November and December last year, so the stores were filled with imported snacks at that time. If you go to the stores during the imported snacks campaign, you should enjoy some delicious the imported snacks at the stores of Hsin Tung Yang.
By Kevin