Founding Principles
The Mai’s Hsin Tung Yang Foundation is a group with credibility that is eager to help the society. The first chairman of Hsin Tung Yang, Mai Hsin-Fu, firmly believes that what is taken from the society should be given back to the society, and this is the principle on which Hsin Tung Yang’s management is founded. To start the foundation, he prepared the funds and set up a meeting in November 1983. Then, the application for the Hsin Tung Yang foundation was approved, and the foundation was established on January 30, 1984. The goal of the foundation is to hold charitable activities and give back to the community.
Specifically, the foundation seeks to help send children from low-income families to school. Also, they have set up many activities, such as the “Must Eat Meat Product” video competition. Participants of the competition were asked to create a video with the topic on any of the meat products. Some creative participants even made an animation instead of filming!
official website)
There was another photographical campaign called the Wordless Appreciation. The participants have to express their gratitude on camera. The competition helped people to be more thankful for the things they have and for their loved ones.
These activities help people to be more active in caring about the world and the people in it. Although Hsin Tung Yang does earn their profit from purchases made at highway rest areas, the airport, or other marketing distributions, they also demonstrate social responsibility by giving back to the community.
By Jason