Meat Kingdom
New Distribution
Marketing
- Direct Selling Store
- Location of Stores
- Marketing Schedule
- Marketing Specialties
- Cross Taiwan Strait
- Online Marketing
Innovation
Direct Selling Store
These are about fifty stores and twelfth thousands of distribution of Hsin Tung Yang, each of them sells the products of Hsin Tung Yang and they are slightly different. Every stores sell pork floss, sausage, pineapple cakes and jerky. However, ice-cream is not available in some of their stores. Also, the famous beef noodles and Cantonese lunchboxes are only available in few stores. Hsin Tung Yang has different marketing campaign and schedule to attract its consumers. Some products would be cheaper or with new package in different marketing events. For example the marketing campaign in November is the Imported Snack; there were popular snack from different countries in the stores at that time.
The manager of the stores told us that the store would be decorated with the new campaign of Christmas in December. The stores would be decorated with Christmas theme and launch Christmas gift set. The staff would even dress up as Father Christmas. These campaigns not only boost the sale but also make consumers enjoy shopping at the store.
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Hsin Tung Yang now works with Google and invented an App named Google surrounding stores. Consumer could walk in and out of the stores of Hsin Tung Yang on Google Map. Therefore, consumers could check and look for the products they like through the app. Also, consumers could find out the location of each store of Hsin Tung Yang quickly. Consumers only need to register with Google to activate the app. Many famous firms try to implement this new app with Google, and find it is very useful.
Hsin Tung Yang always improves its services for the consumers, and it provides the best food products for everyone. Hsin Tung Yang always tries its best to improve itself and meet the needs of all its consumers.
By Eugene