Meat Kingdom
New Distribution
Marketing
- Direct Selling Store
- Location of Stores
- Marketing Schedule
- Marketing Specialties
- Cross Taiwan Strait
- Online Marketing
Innovation
Marketing Specialties
(photo by: the research team)
Hsin Tung Yang not only sells products manufactured by themselves, but they also import and sell snacks from overseas as well as Taiwanese delicacies. The different options offer a variety of choices.
Hsin Tung Yang sells the most symbolic foods of Taiwan. In the airport, they sell Taiwanese master baker- Bao Chun Wu’s recipe bread and pastries; they also sell pearl milk tea and fried salty chicken. In the stores, they sell pineapple cakes, mochi from Hualien, green bean cakes, sun-shaped pastries from Taichung, taro cakes from Nantou and Kaohsiung and many more. Hsin Tung Yang claims that everyone is able to buy all Taiwanese local specialties in their stores.
Hsin Tung Yang has its own marketing schedule. On the day that we visited their store, it was “World Snack Day”. At that time, the manager of the first store mentioned that some customers had shown interest in snacks from overseas, so Hsin Tung Yang has imported the snacks to provide a variety of product choices for all their consumers.
He also mentioned that the food court provides different traditional cuisines. Tourists could taste the delicious cuisines from different countries as well as Taiwanese cuisine. There were two exhibitions at the time of our visit. One was the “Taiwanese Art Exhibition” and the other was the “Exhibition of Discovering Taiwan”. The Taiwanese Art Exhibition is a scheduled exhibition, and it introduces traditional Taiwanese culture. In addition, Exhibition of Discovering Taiwan introduces and shares the beauty of different national parks in Taiwan. These exhibitions share the beauty of Taiwan with everyone.
Hsin Tung Yang provides all delicacies and specialties from around the world, and their products have earned a reputation for its supreme quality. Through Hsin Tung Yang, all the Taiwanese local specialties have become well-known around the world.
By Alex