Advertising Star
The products of Hsin Tung Yang include many specialties from traditional Chinese cuisine. Hsin Tung Yang helps carry forward Chinese food, so they refer to themselves as the advertising star of Chinese cuisine.
(photo by: the research team)
Hsin Tung Yang began as a Cantonese BBQ shop, and the food they served is considered as traditional Chinese meat cuisine. However, Hsin Tung Yang has developed their products to include not only traditional Chinese meat cuisine, but the products have been extended to also sell pineapple cakes, pearl milk tea, marinated food, Hakka snacks, etc., which are all traditional foods from Taiwan. From here, we noticed that Hsin Tung Yang is persistent in their spirit of making traditional Chinese cuisine known to the world.
Most products of Hsin Tung Yang use fresh ingredients and they taste unique, so Hsin Tung Yang has been thought of as “The Kingdom of Processed Meat” for a long time. Hsin Tung Yang considers it their responsibility to develop traditional Chinese food and cuisine, so Hsin Tung Yang also sells cakes, meat products, marinated food, and other traditional Chinese food and cuisine. Later on, Hsin Tung Yang began to run their stores at the airport and highway rest areas. When foreigners are at the airport heading to their hometowns, he or she would probably need to buy a gift for his or her family. When he or she brings traditional Chinese food back home, all the people in his or her family will taste and enjoy traditional Chinese food. Therefore, places such as the airport and highway rest areas not only allow Hsin Tung Yang to make more money, but they also help more people to enjoy and have the experience of trying traditional Chinese cuisine.
Actually, there is more than one advertising star of Chinese cuisine, and Hsin Tung Yang is considered one of them because they have always worked hard to develop and spread Chinese cuisine and culture. For example, Hsin Tung Yang sets up exhibitions to introduce people to Taiwan because they want more people to learn about Chinese culture. Hsin Tung Yang does not only introduce Chinese culture to foreigners by the stores at the airport, but they also carry forward Chinese culture among the Taiwanese by the stores and themes they set up at the highway rest areas. In the stores of Hsin Tung Yang, people can purchase all the Taiwanese specialties; those living in the city can buy delicious specialties from the country side. Hsin Tung Yang is truly an adverting star of Chinese cuisine.
By Michael