The driving force behind Junyi>Marketing and promotion
Marketing and promotion
Mr Radiant Jiang, Teaching Specialist        Ms Fang-Ting Chang, Teaching Specialists
 Ms Fang-Ting Chang, Teaching Specialists
1.Marketing aims at getting more people on the platform.  What are the plans?  Does the number of users increase accordingly?
      If Changan Elementary School wants to get on the platform, the school can send us invitation.  Junyi will send lecturer to Changan Elementary School to demonstrate the platform or hold a 3-hour seminar in Wednesday afternoon for teachers.  There are topic based study as well as district based study for term breaks, e.g. study can be coordinated by county government to on particular days during term breaks.  We’ve held a district based event which is organized by the Taichung city government.  The event was held for 4 days of which each lasts for 8 hours.  Each 8-hour session covers user training that include advanced feature as well as basic operations.  There are remedial teaching and learning sheet in the session.  That is a large event organized by the county government.  Teachers who want to use the platform would take part in the event.
       Marketing has an effect on the number of users.  Taichung has the highest growth which is the result of the large event mentioned just now.  The number of users has increased right after term break.  There are also self-learner from Taipei City and New Taipei City lately.  Together with Taichung City, they sustain strong growth.

2.What if pupils in the rural areas do not own computers or tablets that are required for accessing the Junyi platform?  How does Junyi get around this problem?
      Your family may provide you with computer, tablet or handphone whereas children in rural areas probably can only get hold of their mothers’ phone.  There may not be internet connection at home.  This is why Junyi wants to provide an on-line education platform.  We have been advocating the use of the platform during school lessons.  There is at least one computer classroom in each school even the most remote ones.  Teachers are advised to use the platform during school lessons instead asking pupil to access the platform at home. Some pupils will run into the problem of not having computer, tablet, handphone or internet access.  There must be a computer classroom in each school which allows us to conduct on-line education.

3.Taipei City will invest TWD 1.6 billion in the facilities for information technologies education.  Each Grade 3 pupil will be allotted a tablet for learning.  That will largely help the proliferation of the Junyi platform. What do you make of the news?
      That is a good news for Junyi.  However, that is not on Junyi’s to-do list.  Junyi Academy is a foundation which is a NPO.  Your usage of the platform is free of charge.  We aim at caring for the underprivileged. We would not be leveraging the new facilities and ask for collaboration.  Taipei City owns a lot of resources.  On the other hand, we want to put resources on those who need Junyi the most.  That news is superb.  Education in Taipei would get even better.  Other cities or counties, however, cannot afford to do the same.

4.There are quite a lot of on-line education platform that aims for profit.  Those who can afford them can access the course held by famous teachers.  Those who wants freebies join Junyi.  What do you make of the scenario?  How does it affect the marketing of Junyi?
       We didn’t pay much attention to the scenario.  We stay the course and aim at “equity and supremacy”.  Regardless of financial conditions, urban or rural area, as long as one wants to learn, we will put the resources online.  He just needs a computer and an internet.  We don’t want to compare with other platforms.  Internally, we believe that any other considerations are secondary as long as it does good to the children.  It is fine if one wants to spend money on the chargeable online courses.  If he runs into problem, it is also fine if he finds answer on the Junyi platform.  It doesn’t matter to us.  A lot of people pay for after-school tutoring, but they still get on the Junyi platform.  On the other hand, most teachers endorse the vision of Junyi and adopt the Junyi platform, they will always be active users.  The preference of teachers is more important.

5.There are over 6 thousand videos in Taipei CooC-Cloud.  We are not crazy about them but the cloud reveals that non-profit online courses start to emerge.  Would that affect Junyi in marketing?
      Although there are over 6 thousand videos in Taipei CooC-Cloud, but Junyi’s job is primarily to further consummate the mathematics course.  We can collaborate with other websites on other courses.  I understand that there is so-called collaboration with the Taipei CooC-Cloud.  Not sure if such collaboration would affect Junyi.  People care more about the operations of Junyi.  We will stay the course as long as it does good to the children whether a resulting video is on the Junyi platform or other websites.

Filmed by Equally Supreme Team
6.Which age group has the most active users?
      The result of our analysis reveals that the most active age group is Grade 3 to 6, and then it is junior high 1 and 2.  Since the syllabuses of Grade 1 and 2 do not contain a lot items, the syllabus grows substantially upon Grade 3.  We have the richest repository of videos and exercises for junior high 1 and 2.  We didn’t have that many for junior high 3 since those pupils will be sitting for public examinations and will be spending time on paper based materials.  The result of our analysis is pretty much in line with our prediction.
 
7.If we are the target of your marketing campaign, how would you convince us to use the platform as often as possible?  To prove to us that the Junyi platform is better than other learning resources?
       That is no challenge for me.  I used to be teacher.  My class used the Junyi platform.  I’ll ask them to use it and they will know as soon as they get on it.  Most teachers know that pupil strongly prefers tablet to textbook.  I don’t have to tell you how good the Junyi platform is.  You just start with a tempo that you are comfortable with.  You can soon know that it helps you in learning.

8.You want Junyi to become “Guardian Angel” of children.  Can you elaborate and conclude this interview with encouragement?
      I used to think it would be too arrogant to put Junyi as “Guardian Angel”.  I would never say that.  Instead, we want to be their company.  When one needs us, we will show up and be there for him.  If he has an unsolved question, we would help.  Whether we a “Guardian Angel” or not is up the children.  I’ll be glad if one thinks so otherwise we will keep up the work.

Conclusion
       Mr Radiant Jiang and Ms Fang-Ting Chang are full of ardor.  They were very nice persons.  It takes teacher to lead and to guide children as far as marketing is concerned.  Teacher has to be well-versed with the platform.  I would like to give our teacher for making Junyi the theme of our study.  It is good to have teacher to guide us and keep us company.
Mr Radiant Jiang, Teaching Specialist        Ms Fang-Ting Chang, Teaching Specialists