Daxi Dried Bean Curd

||-Huang Ri-Xing dried bean curd sold at a convenience store

The fourth-generation store owner, Ms. Huang, said, “It is difficult to start a business, and it is more difficult to keep the business running because it requires professional knowledge and the enthusiasm to continue the business.” She also gets involved in the cultural heritage of the community to promote the experience of making dried bean curd. She wants to show people how to make this kind of food item. As long as you make an appointment in advance, you can experience tofu DIY and fermented tofu DIY. At present, customers can purchase dried bean curd products not only at the stores in Daxi, but also at the Service areas of the Highway and Family-Mart convenience stores. Thus, the visibility and convenience are greatly increased. The fifth generation also begins to assist in business by designing brochures of introducing their products, promoting products through various advertisements and their website. They also run their own social network platform (Facebook). Ms. Huang hopes that the fifth generation can come up with an innovative marketing strategy. In addition to the fermented tofu in the United States, there will be more dried bean curd product options available for foreign consumers, leading to higher popularity for Daxi Dried Bean Curd.

||-Da Fang Bean Curd

In addition to providing safe and delicious dried bean curd, the company uses eco-friendly paper pulp to produce environmentally friendly and diverse packaging. The distinctive packaging attracts people to buy their products, and it is also good in environmental protection and innovation. In response to the industry transformation and innovation, the company cooperates with Taoyuan Government to create special products. For instance, cooperating with Hakka Tung Flower Festival, they designed the Tung flower gift box. To cooperate with Two Chiangs Cultural Parks, they invented the Two Chiangs commemorative dried bean curd gift box. In order to get into the international market, they create vacuum-packed black dried bean curd, which is convenient for customers to bring with them overseas to share with friends. Most important of all, they hope foreigners who have never eaten dried bean curd are willing to try and promote this food item. Through word of mouth, they expect to gain good international reputation for Daxi Dried Bean Curd.

First, in addition to the domestic Daxi Dried Tofu Festival, we hope the government can also hold a Bean Curd Expo abroad so that foreigners can know about the origin of Daxi Dried Bean Curd through taking part in the activities in the Expo, thus giving the reputation of the products a lift. Meanwhile, foreigners have the chance to taste a variety of dried bean curd to increase their opinion of Daxi Dried Bean Curd.

Secondly, we hope the packaging design can be unique so that people will be impressed at the first sight. For example, displaying the pictures of Daxi tourist attractions or information about former President Chiang to attract the consumers’ attention and then they may be willing to buy dried bean curd.

Lastly, in order to attract foreign tourists to visit Daxi for dried bean curd and sightseeing, we hope the Tourism Bureau will coordinate the activities in the airport, such as selling the bean curd products for foreigners to take home as gifts for their friends or relatives. Additionally, the government can provide free Daxi sightseeing guide tours to promote the beauty of Daxi and take tourists directly from the airport to Daxi to experience the local scenery and food. We believe that foreign tourists will love the Daxi tour. Through word of mouth, more foreign tourists will visit this wonderful district in the future.