Daxi Dried Bean Curd

Daxi Dried Bean Curd has become a more popular gift for tourists under the effect of Tung Flower Festival and the Chiang Cultural Park. Huang Jian-Jia, marketing manager of Da Fang, said that the package of both the Tung Flower gift box and the specially designed dried bean curd not only have the value for collection, but also are nice gifts for friends or relatives. Hopefully, the image of Daxi Dried Bean Curd can be improved by other store owners also putting efforts in designing the product package just as Da Fang has done. With such improvement, maybe someday dried bean curd will not be just a local specialty, but also represent one of the Taiwan's cultural aspects.

In responding to the alliance of Taoyuan and Kyoto, the government, in the 2018 Daxi Dried Tofu Festival, added some Japanese elements, and also invited the Kyoto Tofu Union to Taiwan to sign a tentative investment contract with Taoyuan Tofu Business Trade Association. This action has enhanced Taiwanese and Japanese cultural exchanges, and also expanded Daxi dried bean curd business further to the international market.

With the trend of booming tourism, the convenience of carrying dried bean curd has become an important factor for tourists in choosing a product, so product package design is essential. However, if the dried bean curd business owners want to increase the competitiveness of their products, they also need to consider these five factors: social rooting, product standard, product statement, contemporary value, and creativity. The key is to reflect the history of Daxi while in developing new bean products. Thus, Daxi Dried Bean Curd can not only turn a new page when competing in the world, but also become a representative of Daxi cultural brand.

Huang Yu-Ze, owner of Tofufamily, has upgraded his family business from only manufacturing to also including food education. In order to give people the opportunity to understand the procedures of hand-making high-quality food items, he plans to integrate the food producing and selling in the store for visitors to witness the whole processing of the product line – soybeans, soy milk, tofu pudding, tofu, bean curd, and dried bean curd.

Da Fang dried bean curd store has been established for one century and through four generations. Da Fang has not only made delicious dried bean curd, but also designed environmental friendly and pretty packages. They use the paper pulp for the body of the product packages. The box holder is also made of paper with various creative designs.