Food Safety Scandal
(source: Hsin Tung Yang’s official website)
For the past few years, several food safety scandals have occurred in Taiwan, such as the recycled wasted oil and artificial mixed meat. Many famous firms have been affected by the food safety scandals, but Hsin Tung Yang was not one of them. Hsin Tung Yang has even received more much recognition from the consumers as a result of these incidents, and this is because Hsin Tung Yang always adheres to its principles of integrity, trust, initiation, and innovation. Hsin Tung Yang produces and uses its own lard oil as the raw material of its own products, and now Hsin Tung Yang even sells the lard oil in the stores after the food safety scandal occurred. Problematic lard oil was one of the main reasons of the food safety scandal. Now, many housewives buy lard oil from Hsin Tung Yang because of its reputation of great quality.
In recent years, many unethical firms have lowered their production cost by using artificial mixed meat for their products. Hsin Tung Yang does not have this kind of idea, so they have earned their reputation in the market. The materials such the black and white pork have passed many different checks to relieve the food safety concern of its consumers. Now, Hsin Tung Yang prints QR code on their products. Consumers could scan the QR code to get the information such as the source and manufactured process of the product. Even though applying QR code on the product is expensive, but Hsin Tung Yang wants their consumer to be relieved about the food safety of all their products by the measures of traceability system.
By Kevin