Product Diversification
Hsin Tung Yang began as a small Cantonese BBQ shop, and it has now grown into a well-known food firm in Taiwan. It sells Taiwanese food, like the meat floss, and imported food. Hsin Tung Yang wants consumers that come to every store of Hsin Tung Yang are able buy all the food specialties throughout Taiwan, so Hsin Tung Yang sells pineapple cakes, sausages and other goods. Hsin Tung Yang also sells imported snacks, which makes Hsin Tung Yang similar to a convenience store in the early days. Hsin Tung Yang has a marketing schedule for store specials, providing a variety of discounts. We visited the store during the "World Snack” marketing campaign, and therefore, all imported snacks in Hsin Tung Yang’s store had a discount.
Hsin Tung Yang is the only firm in Taiwan that provides traceability system for consumers on the products and in the stores. The staff introduced the traceability system by using the product, pineapple cakes. Consumers scan the QR code of the package, and they will get all the information about the product. Consumer can find out about the production process, material, and delivery time and date of the product. Hsin Tung Yang has managed to remain unaffected during several food safety scandals because they make their product information visible to everyone.
Hsin Tung Yang’s official website)
Hsin Tung Yang hopes to attract consumers from younger crowds. Hsin Tung Yang is focused on packaging, and they introduced a unique packaging, the imini, that allows consumers to eat it anytime. Unlike the traditional packaging of meat product, which is very large, the imini is very convenient to carry around. The product imini is vacuum-packed individually; this not only extends time of preservation, and it also will not get consumers’ hands sticky while eating. Offering a diverse selection of merchandise for consumers to choose from has been one of the best features of Hsin Tung Yang; from cakes, meat snacks to imported snacks, consumers are able buy different products in Hsin Tung Yang. Hsin Tung Yang wishes to offer food with the best quality and taste of Taiwan.
By Andre