Signature Brand
(source: Hsin Tung Yang)
At the beginning, the signboard of Hsin Tung Yang was a red background with white text. However Hsin Tung Yang changed the white text to golden text on their signboard later on. After a great discussion, they decided to change the signboard back to a red background with white text; on the other hand the packages of their products use red background with the golden text. The store manager told us that Hsin Tung Yang thought the signboard with the red background with golden text was not very fashionable. However, they wanted to keep the traditional and also the creative concept. Eventually, they now use white text on their signboard and golden text on their packages of all their products. Also, Hsin Tung Yang believes that the signboard with a red background with white text is very conspicuous at night. Hsin Tung Yang means eastern sun in Chinese and the old saying of ''morning hours is the best time of the day to work'' in Chinese. Hsin Tung Yang wants to be as bright as the sun and bring the happiness to everyone. Therefore, Hsin Tung Yang has the slogan and core values of ''delicious, tasty, and hospitality''. Once, the assistant general manager told their staff that their job was to deliver happiness for everyone. At the Chinese New Year or other traditional holidays in Taiwan, their staffs pack and deliver the numerous of gifts for their consumers. In these years, Hsin Tung Yang had changed their signboard design. Now, many Chinese come and purchase their products, and Hsin-Tung-Yang is famous among Chinese society. That why Hsin Tung Yang could state ''the place has Chinese, then you could find a Hsin Tung Yang''.
By Kevin