Impact of COVID 19

1. A Change in Consumption Pattern: In the early phase of the epidemic outbreak, people did not dare to go out to dine, so they cooked at home. We saw a decrease in customers dining outside and an increase in customers cooking at home.

2. An Increase of New Sales Channels: Influenced by COVID 19, only a part of mushrooms stays in wet market, and other parts are transferred to channels that are contact-free, such as home delivery and group buying. Community oriented group buying has been very popular. The heads of the groups order directly from Mushroom Tribe and then give them to customers. It is an easy way to buy mushrooms for the price is comparatively low and the mushrooms are fresher than those in supermarkets o wet markets.