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PEST analysis describes a framework of macro-environmental factors used in the environmental scanning component of strategic management.
It is a part of the external analysis when conducting a strategic analysis or doing market research, and gives an overview of the different macro-environmental factors that the company has to take into consideration. It is a useful strategic tool for understanding market growth or decline, business position, potential and direction for operations.
Political：Including areas such as tax policies, labor laws, environmental laws, trade restrictions, tariffs, and political stabilities.
Economic：Including economic growth, interest rates, exchange rates and the inflation rate.
Social：Include the cultural aspects and include health consciousness, population growth rate, age distribution, career attitudes and emphasis on safety.
Technological：Include the technological aspects such as R&D activity, automation, technology incentives and the rate of technological change.
The combination of Pest analysis and the outer environment can induce the opportunity and threat in SWOT analysis.
reference information：http://www.thenewslens.com/post/80813/ http://www.setn.com/News.aspx?PageGroupID=4&NewsID=8808
http://www.vizbee-rfid.com/blog http://www.cw.com.tw/article/article.action?id=5054467