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  • Background
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  • Opinions
To understand more about the customers and store in the Yongkang Business district, we make street and online survey.

 

●Gender (street):

●Gender (online):

Female: Male = 2:1 Female: Male = 2:1

●Age (street):

●Age (online):



Most of our interviewees are 21 to 35 years old, probably because of the time. We usually did our street survey at noon on weekday, and thus at that time most available interviewees are young office staff.
Most of our interviewees are 21 to 35 years old, probably because of the time. We usually did our street survey at noon on weekday, and thus at that time most available interviewees are young office staff.

●Who accompany you to visit Yongkang Business district?(street)

●Who accompany you to visit Yongkang Business district?(online)



Most people come to Yongkang Business district in group; we can tell that this district is good for family/ friends visiting.
Most people come to Yongkang Business district in group; we can tell that this district is good for gathering/ shopping. Especially, most people come to this district with family. This result can support the outcome of the second question.

●How do you get to Yongkang Business district? (street)

●How do you get to Yongkang Business district? (online)



Most interviewees come to Yongkang Business district by MRT. The second top option is by walking. Almost 70% people visit this district by MRT and walking. So the Dongmen MRT station’s open for business benefits this district a lot in terms of attracting more visitors. Relatively speaking, U-bike is the final option.
Most interviewees come to Yongkang Business district by MRT, and the amounts of by bus, car, and walking are similar. The U-bike usage rate is lowest. The possible reason is that the U-bike is not popular, and the kiosks are just a few.

●Is this your first time to visit Yongkang Business district?(street)

●Is this your first time to visit Yongkang Business district?(online)



Most people have been to Yongkang Business district. So it’s a place that people would like to visit again.
Most interviewees have been to Yongkang Business district; that is, Yongkang Business district is very famous, which attracts people to come and come again. In addition, it also attracts more new visitors; so this district has unlimited potential.

●For what reason mainly you come to this district? (street)

●For what reason mainly you come to this district? (online)

Most people come to Yongkang Business district for having meals. So the fine food here truly attracts people very much since people can find many exotic cuisines here.
Most people come to Yongkang Business district for having meals and shopping. The cuisines here are very diverse here; many people come for the food specifically. There are also many special shops, letting people enjoy the shopping very much.

 


●What attracts you most in Yongkang Business district? (street)

●What attracts you most in Yongkang Business district? (online)

Most interviewees agree that the fine food is the biggest attraction, including desert shops and cafes.
Most people think that the biggest attraction is find food, and then the desert. Most attractions are food.

●Which is your favorite cuisine in Yongkang Business district? (street)

●Which is your favorite cuisine in Yongkang Business district? (online)

Most interviewees prefer to Taiwanese cuisines, probably because of Taiwanese cuisine restaurants’ good reputation.
Most interviewees prefer to Taiwanese cuisines, probably because of Taiwanese cuisine restaurants’ good reputation.

●Would you like to join the activities hosted by Yongkang Business district? (street)

●Would you like to join the activities hosted by Yongkang Business district? (online)

Most people are not willing to join the activities, probably because the activities are hosted randomly in Yongkang Park, or the activities are unknown.
About 80% people may not join the activities. So the activities hosted by Yongkang Business district are not promoted well, not offered regularly, or not attracted.

●Have you paid attention to the performance in Yongkang Park? (street)

●Have you paid attention to the performance in Yongkang Park? (online)

Most people don’t pay attention to the performance in Yongkang Park, probably because people don’t come to this district for the performance.
According to the survey, most people won’t pay attention to the performance in Yongkang Park, probably because the performances are not hosted regularly, and that is not people’s main purpose to visit this district.

●What do you think the biggest difference between Yongkang Business district and other districts? (street)

●What do you think the biggest difference between Yongkang Business district and other districts? (online)

Half of interviewees think that the biggest difference is that this place has a lot of fine food. The second difference is arts.
Most people think of the biggest difference as the collection of fine food. Humanities and living creativity are the characters as well.

●Do you agree that Yongkang Business district should have the walking area on the weekend? (street)

●Do you agree that Yongkang Business district should have the walking area on the weekend? (online)

Most interviewees agree that Yongkang Business district should become a walking area on the weekend. The current sidewalk is very narrow, and the transportation is very crowded. Hopefully it will solve the transportation problem by setting the whole district as a walking area.
According to the result, 70% people agree that Yongkang Business district should be walking area on the weekend. The reason is that the transportation problem between passengers and cars, which will cause potential dangers.

●What do you think of Yongkang Business district? (street)

●What do you think of Yongkang Business district? (online)

Most people think of positive impression as “leisure” and “humanistic”; however, some people think that Yongkang Business district is too crowded.
Most people think that Yongkang Business district makes people feel leisure. However, many interviewees think that the transportation is so crowded that it’s better to set the whole district as a walking area. In addition, interviewees don’t think that Yongkang Business district is dirty; many people who contribute themselves to the environment are appreciated very much.

●Would you like to visit Yongkang Business district again in the future? (street)

●Would you like to visit Yongkang Business district again in the future? (online)

Most interviewees agree that they would like to revisit this district. So we can tell that many people have good impression, probably because of the leisure, humanistic atmosphere, and the fine food.
About 90% people would like to come back to Yongkang Business district. That is, the returning rate is very high, probably because of the leisure, humanistic atmosphere, and the fine food.

●Would you like to take friends and relatives to visit Yongkang Business district? (street)

●Would you like to take friends and relatives to visit Yongkang Business district? (online)

Most people would like to take friends and relatives to visit Yongkang Business district, probably because of diverse stores which can satisfy everyone’s taste. This is also the reason that there are a lot of visitors here.
Most interviewees think that Yongkang Business district is a proper place for family and friends gathering, probably because of fine food, creative shops, Yongkang park where people can relax and play. This district can satisfy every generation’s preferences.

●Would you feel bliss when thinking of Yongkang Business district? (street)

●Would you feel bliss when thinking of Yongkang Business district? (online)

About three fourths interviewees agree that Yongkang Business district brings bliss to people, probably because of the interesting creative shops and fine food. However, some objections are raised because of the crowded transportation.
Most interviewees agree that Yongkang Business district can bring bliss, probably because fine food and desert can make people happy.