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How the Business Started

Business Philosophy

Factory Introduction

Professional Facility

Product Introduction

　

                                          

Chairman Chen of San-Hao Rice Company is a kind and gentle man. He told us about the four

major aspects to his business philosophy:

(These four points are important norms to the operation of the factory. The Chairman carefully

explained the implication of each point)

 

1. MISSION

        Improve production technique and quality of Taiwanese rice. Lead the industry towards modernization, hence enter international market and reach world-class level.

 

  2. SPECIALIZATION

       Establish “Grain Research Center”, in line with the government’s professional rice developing techniques to promote the culture of rice eating.

 

  3. INNOVATE

       Equip with the characteristics to push for excellence in techniques, qualities, and facilities. Hence, create demand for consumption.

 

  4. PERSIST

       Satisfy each and every consumer. Keep close supervision of each grain of rice. Commit to provide consistent quality through the entire production process.