Profile ¢@ Business
Ideas
Business Ideas
During
the visit of inBlooom, we listen to the briefing of Teacher
Hana and get to know more about this well-managed brand.
Through printed fabric, the founders share the local
characteristics and eco conscious lifestyle with everyone.
The purpose is to awaken people to emphasize how important
our environment is and has a positive effect on the society.
¡· Characteristics
of Taiwan
Co-founders of InBlooom emphasizes the
local connection. Many of the products are made in Taiwan.
They find suitable manufacturers locally to cooperate with,
such as working with the cloth store in Dadaocheng to make
printed fabrics. Pattern design of printed fabrics
originated from Formosan stories. They hope more and more
people know about indigenous species in Taiwan, such as
Crested Myna, through these patterns. In addition, common
memories fade away, such as old buildings with tiles and
iron bars. At last, sharing the wonderful things in life,
such as Taiwanese food, mountains and fireworks.
|
|
A drink cup handle¡]Source: inBlooom¡^ |
Cloth sanitary napkins |
¡· Environmental Sustainability
InBlooom produces many reusable bags,
tableware storage bags and cup carriers in order to reduce
the amount of single-use plastics. What¡¦s worse, it would
lead to the environmental pollution. To put into practice
the philosophy, they use organic cotton and petspun as the
fabric. The process of making organic cotton can reduce 98%
of water pollution. During the process of making petspun,
recycled things by special handling to produce clothes can
reduce the environmental pollution
Besides, co-founders of InBlooom emphasizes environmental
education as well. In 2017, they held Beach Clean-Up & Art
Festival in Zhongjiao Beach, Jinshan District. Before beach
cleanup, they led people to think about where the garbage
was from. Furthermore, understanding that the garbage on the
beach is related to our everyday life.
|
|
inBlooom hold beach cleanup¡]Source: inBlooom¡^ |
Beach cleanup¡]Source: inBlooom¡^ |
|
|
Pick up trash¡]Source: inBlooom¡^ |
Garbage Sorting and Recording¡]Source: inBlooom¡^ |
¡· Community Care
Products of inBlooom are processed by
handmade workshop in community. Local workshops includes
sunny bubao in Kaohsiung and sewing studio in Chiayi.
After Typhoon Morakot attacking Taiwan in August 2009, Tzu
Chi Foundation founded Ta Ai community in Shanlin Township,
Kaohsiung District. Because it¡¦s hard for mothers in Shanlin
Township to search for jobs in the city, they founded this
handmade workshop by themselves. The workshop is close to
home, and a piece rate system is more flexible for mothers
to make good use of their time, so they can strike a balance
between family and work.
Sewing studio in Chiayi is more special than others. It¡¦s
composed of single mothers, and most of them are low-income
family. They need to take care of children, so they aren¡¦t
able to work normally. Like sunny bubao in Kaohsiung, sewing
studio in Chiayi is also a piece rate system. In this case,
these single mothers can have stable income.
|
|
Helping the community to set up a workshop
¡]Source: inBlooom¡^ |
Helping the community to set up a workshop
¡]Source: inBlooom¡^ |
|