Present and Future ＼ Business cooperation

Business cooperation
InBlooom not only sells their own designed products, but also collaborates with enterprise in individualized services and image licensing. Many of their collaborative partners, such as McDonald’s, Starbucks, 7-Eleven, PXMart and Tokiya are well-known brands which value corporate image.
◎ Individualized Services
Because inBlooom is Taiwanese famous brand with high brand awareness, they don’t take the initiative to strive for opportunities of collaboration with enterprise. Instead, clients are attracted by inBlooom products, and discuss collaborative plans with them, then produce goods to be customized. For instance, McDonald’s rolls out Big Mac with fries as themed bags with printed fabric. In addition, inBlooom designs corporate gifts and charity donations for Starbucks’ long-term charity scheme. This scheme provides scholarships and subsidies for indigenous children in remote areas. Besides, inBlooom has collaborated with Tokiya for five years, and it’s also a collaborative charity scheme. After incomes have been deducted from the cost, all of them are donated to Teach for Taiwan. Among many of the collaborative plans, inBlooom not only design charity donations that draw consumers. At the same time, through these practical fabric coffee sleeve to reduce the amount of plastic bags in life.

◎ Image Licensing
Through image licensing, various kinds of patterns with vivid local stories would appear on the products. Manufacturers can use inBlooom’s patterns to make products or ask inBlooom to design products that combine with corporate brand. Recently, everyone can buy Darlie or i-cash of 7-Eleven with printed fabric patterns. Moreover, ice packs of PXMart and tableware bags of 7-Eleven combine with patterns of corporate elements. Through image licensing, everyone can see products of inBlooom in different ways in many places to catch people’s attention.