Conclusion and Suggestion

Conclusion and Suggestion

  

  

In  

this  

study,  

we  

have  

collected  

610  

effective  

questionnaires,  

46%  

of  

which  

are  

done

by male informants while 54% of which are done by female ones.

  After reviewing and analyzing the questionnaires, we have the following findings.

(1)Most  

of  

the  

informants  

have  

listened  

to  

Chinese  

music  

(79%)  

and  

enjoyed  

as  

well

(72%). And the most favorable Chinese musical instrument is Chinese zither(47%).

(2)72%  

of  

the  

informants  

consider  

Chinese  

music  

as  

a  

classical  

and  

elegant  

type  

of

music.   

The   

reasons   

why   

they   

love   

Chinese   

music   

are   

(1)   

beautiful   

melody   

(223

counts),  

(2)  

special  

musical  

instruments  

(153  

counts),  

and  

(3)  

magnificent  

atmosphere

(124 counts). And the main reason why they do not love Chinese music is that they feel

it is boring.

(3)Of  

all  

the  

informants,  

only  

31%  

have  

attended  

the  

concerts  

by  

Miaoli  

Chinese

Music  

Orchestra,  

which  

shows  

the  

deficiency  

of  

proper  

promotion.  

We  

suggest  

the

orchestra  

should  

hold  

more  

concert  

tours  

around  

Miaoli  

County  

or  

promote  

itself

through live performances on social networking websites.

(4)61%  

of  

the  

informants  

are  

willing  

to  

go  

to  

the  

concert  

if  

Miaoli  

Chinese  

Music

Orchestra  

performs  

in  

their  

neighboring  

areas,  

while  

only  

30%  

of  

them  

are  

willing  

to

pay  

for  

it.  

In  

order  

to  

encourage  

more  

people  

to  

pay  

for  

the  

concerts,  

we  

have  

the

following  

two  

suggestions.  

First,  

the  

orchestra  

may  

offer  

some  

free  

gifts  

or  

souvenirs

to  

those  

who  

have  

frequently  

come  

to  

the  

concerts.  

Second,  

the  

orchestra  

can  

make

more  

crossover  

music  

with  

other  

performing  

groups  

to  

attract  

audience  

with  

diversified

interests.