Marketing channel of Guang Yuan Liang Co., Ltd: physical store, online shopping, oversea channels
(1) Physical store
The brand should be on shelves of all channels to be seen by the mass. At the business start, Mr. Chung-guang Shih carried along his products and held his wife as his spokes person everywhere for product promotion. Just through these ways, he began to break through the channels such as local farmers association and small supermarket and marched into district department store, such as Poya, Mirada, Ming Chia Mei, A+1, J-Mart, Guang Nan, etc. The key point for Guang Yuan Liang Co., Ltd to yield unusually brilliant results is to march ahead Watsons, Cosmed and other chain beauty drug stores. In 2011, after marched into 7-11 and Pxmart, Guang Yuan Liang Co., Ltd had more than 4000 channels all over Taiwan.
(2) Online shopping
Virtual channels of Guang Yuan Liang Co., Ltd develop a little late that this company set up its shopping website in 2009. In 2011, it integrated its official website with its shopping website and began to promote its products to the other virtual ways, such as 7-net, momo, etc.
(3)Overseas channels
In 2006, Guang Yuan Liang Co., Ltd promoted its products ahead into Hong Kong in the way of export sales and developed Hong Kong, Macao, Singapore, Malaysia and other export sales, with an annual sales revenue more than 3,000,000, taking up about 10%-15% of Guang Yuan Liang Co., Ltd’s total turnover. In recent years, the opening up of Mainland Chinese tourists to Taiwan and MIT marketing international have enabled Guang Yuan Liang Co., Ltd, the first national brand made in Taiwan to be beloved and affirmed by international markets.