Company Background and Philosophy

Mr. Chung-guang Shih

 Brief introduction to Mr. Chung-guang Shih

  • Mr. Chung-guang Shih was born in a rural family in Puyan Township, Changhua County in 1961 and graduated from Cheng De Commercial & Vocational School. His rural experience enabled him thankful to luffa farmers and this land in the future. 2 cans of the luffa water sent by his mother in law as his wife’s dowry initiated his pioneering road. 。
  • At the beginning that Guang Yuan Liang Co., Ltd was established in 1986 and the company began to invest to the development and sales of luffa water beauty care products, Mr. Chung-guang Shih visited all channels for procurement and developed the market at day time. While, at night time, he researched how to extract the luffa water and cultivate relationships with luffa farmers. With the title of “Mr. Luffa” and adhering to the principle of “persisting in nature with amiable brand”, he devoted himself to create the first brand in Taiwan.

    •  Brand story: origin of Guang Yuan Liang Co., Ltd

    Guang Yuan Liang Co., Ltd has intense Taiwan flavor, which sounds like a one-hundred herbal medicine shop. Except the “Guang” is the same as that of the family name of Mr. Shih, this name has the entrepreneurial concepts, i.e. expecting that the value created by the enterprise is all from the excellent product quality.

    Management idea and core value

  • (1) Management idea
    1. Persisting in nature with amiable brand
    2. Natural, fair-price and national brand
    3. Persisting in developing the products most suitable for human skin with the most natural herbaceous plant

    (2) Core value

    • Guang Yuan Liang Co., Ltd persists in adopting the local agricultural products, which are manufactured and produced in Taiwan, expecting to provide the customers with excellent quality and high-class service and fulfill its duty to Taiwan. “Quality, brand and grade” are the enterprise’s core value adhered by Guang Yuan Liang Co., Ltd, which is the commitment to consumers, the persistence for promoting the brand value of Guang Yuan Liang Co., Ltd, so as to create a brand with unique Taiwan flavor.