Though at first sight Atunas’s trademark appears insignificant, we became aware that it in fact incorporates in itself symbols representing mountain (represented by triangles), water (represented by wave marks), and nature (represented by a leaf symbol), which become even more apparent after we split the trademark into its three parts as shown in the picture. Seeing the mountains, hearing the humming of running creeks, enjoying nature—this is what Atunas has been working for, hoping that more people would walk out into nature, and relax in the leisurely atmosphere and beauty of life it has to offer.

The Core Value of Atunas 　The core value of Atunas is, with the utmost sincerity and within the boundaries of the law, to focus on its specialty in the outdoor recreation industry while continuing to strive for innovation and at the same time contribute to society as well as take care of the underprivileged.

　　　We went through Atunas’s record of achievements (please refer to the “Achievements” section in our website “All About Atunas”) and its products, and, true to its reputation as the leading outdoor brand in Taiwan, Atunas products covers nearly the entire spectrum of needs: from clothes, pants, shoes, to swimming equipment, mountaineering equipment, there’s nothing that they don’t have a product for, and this goes to show not only their design and developmental excellence for all sorts of equipment, but also their dedication to contributions to society and the promotion of outdoor sports both within and outside of Taiwan. (Reference: Atunas website http://www.atunas.com.tw/)

(Image provided by Atunas)