The Origin
The joint-venture business “ Shin Kong Mitsukoshi Department Store Corporation” was set up by Taiwan Shin Kong Business Group and Japan Mitsukoshi Department Store in 1989, opening its market ,the first Shin Kong Mitsukoshi on the Nan Jin West Road, in Taiwan Taipei, 1991. From then on, Shin Kong Business Group has set up its business one by one in Taiwan. In 1993, Shin Kong Mitsukoshi had its first Kaohsiung Shin Kong Mitsukoshi in Kaohsiung Sanduo Shopping District, the first Japanese department store in the circle, and expanded Shin Kong Mitsukoshi’s market.

The developing situation for now
Having stayed for years, Kaohsiung Shin Kong redesigns the whole surroundings in response to customers’ demands, and provided a more complete and magnificent Shin Kong Mitsukoshi for customers to enjoy a high quality services in a high-grade surroundings.
Located in Sanduo Shopping District, though faced with two strong competitors, Shin Kong Mitsukoshi plays a very important role in department stores. For one, it holds year-end, annual and all kings of celebrations regularly every year; for another, it offers promotion and special discounts on some products to catch customers’ hearts.
As for the consuming environment, Shin Kong Mitsukoshi also evaluates and observes the markets constantly, searching for some big brands and bringing them in. Shin Kong Mitsukoshi’s spirit is “To have what others’ have, to bring what others’ short of.” We try our best to bring them in and create our unique characteristics. As we know, the fashion changes every moment. To catch up with the new trend, Shin Kong Mitukoshi takes replacements every spring and autumn, hoping to drop out incompetent factories, and at the same time brings new ones and products vice versa.
Based on the smooth development and customers’ support, Shin Kong Mitsukoshi will set on its foot on second branch in north Kaohsiung. We will give different feelings and consuming environments to our customers and help promote Kaohsiung’s economic development.