The blue sea of supermarket orientation
Most of the department stores in Kaohsiung have supermarkets, and their scales and diversities of merchandise are affected by fashion. For Shin Kong Mitsukoshi, the merchandise of its supermarket is based on Japanese styles.
Shin Kong Mitsukoshi brings Japanese special products to its supermarket. Though it’s not a big one, it has almost everything, kind of small and beauty. The merchandise of the supermarket is delicate, and most of it is Japanese super Hito products. For Japanophiles, this is the very place they can experience Japanese cuisine.
It is Shin Kong Mistukoshi’s highlight to present its Japanese characteristics. This is also a path for customers to choose to take on those options in the supermarket, or further more a chance Shin Kong Mitsukoshi fights for its blue sea.
　

The blue sea of culture market There is a culture department in Shin Kong Mitsukoshi, providing people in their busy life a chance to taste art and culture. This is the unique culture advantages and characteristics of Shin Kong Mistukoshi. Shin Kong Mistukoshi opens its market of culture, sweeping the cultural breeze on Sanduo Shopping District. It not only shows people bountiful cultural experiences in the long-term exhibitions, but offers a space for famous artists to show their talents. Those irregular exhibitions will give a fresher breeze of culture and arts to the people. “ Culture” has been the mainstream in department stores in recent years. Shin Kong Mitsukoshi leads its way of “ Mainstream of Culture.”

The blue sea of international markets
Except for emphasizing its Japanese merchandise, Shin Kong Mitsukoshi draws the spotlight in the international products in these years. It brought HARRODS bears, the half-century bear doll in U.K, to gather those in favor of it buying the pretty and creative bear dolls.
Shin Kong Mitukoshi got a lot of positive feedbacks on selling HARRODS bears, and blended its English culture by bringing HARRODS Department Store’s merchandise to Taiwan.
The path of internationalization has become the spotlight of management in the future. Shin Kong Mitsukoshi will manage its international markets in different ways.

The advantages of environment
Shin Kong Mitsukoshi is picky on its interior design. It projects normal lights inside plus the decoration of crystal lamps and light’s effects, creating the elegant atmosphere of Shin Kong Mistukoshi.
The special traits of the decoration give rise to the unique Shin Kong Mistukoshi, bringing different feelings for customers to enjoy the surroundings.

　

The blue sea of daily commodities On its daily commodities, Shin Kong Mitsukoshi has its own selling directions toward Japanese Hito daily commodities. By introducing them, many novel commodities in Japan can be purchased here. For Japanophiles, it is a great advantage. The internationalization of daily commodities makes Shin Kong Mitsukoshi use Japanese products to stand out in the international shopping environment and show Japanese Shin Kong Mistukoshi. It offers new experiences for the customers and opens the blue sea of Japanese consuming market. Those five advantages of Shin Kong Mistukoshi present its unique consuming environment and market, expelling it from the malicious competition situation. The most importantly, it favors each one who wants to have a richer consuming life in Sanduo Shopping District.