The Art of Shuochang Survey: Market-Goers

‘Come and take a look, come and buy some food, fresh veggie is in the hood!’ Blending doggerel into peddling will attract the attention of many market-goers. Many of them even stopped to watch us perform. Even though we attracted a crowd, but did they like our way of peddling with doggerels? We surveyed the market-goers to find out more.

Focus of survey

Steps to conduct the survey

Findings

Number of surveys: 20│Research subject: market-goers who watched our peddling performance
Among these 20 customers, 18 of them are female, and there are only 2 males. 19 of them live in New Taipei City, and 1 live in Taipei City. Age group: 10~20 = 1, 31~40 = 2, 41~50 = 4, 51~60 = 7, 61~70 = 2, over 70 = 4.

Q: What kind of goods did you buy today? A: Most market-goers bought vegetables, meat, and fruits today.
Q: Do you think you will be attracted to a stall with peddling? A: 15 customers said they would be attracted to the stall if there were some kinds of peddling.
Q: What do you listen for when the stall owner is peddling? A: Most of them pay attention to how fresh the goods are.
Q: Did we attract you with our doggerel peddling? A: 19 out of 20 customers were attracted to the stall because of our doggerel peddling.
Q: Do you prefer our style of doggerel peddling or just normal peddling? A: Most customers still prefer stalls with some forms of peddling.
Q: How would you rank our performance today? A: All the customers were very positive about our performance. They thought we did a great job.
Q: Any encouragements to take away? A: Most market-goers thought our overall performance was great.

Findings

From this survey, we found that most market-goers prefer stalls with peddling. Peddling combined with doggerel will intrigue the customers. However, customers still make their purchasing decision based on how fresh the goods are. Therefore, as long as the stalls offer fresh and high-quality goods, their lively peddling will attract customers to visit and make a purchase.

Feedbacks

We asked these customers to give us a score based on our peddling performance. Most of the scores are between 8 to 10 points, with 10 being the full score. In detail, thirteen respondents gave us a perfect 10, three of them gave us a 9, and four of them gave us a 8. We could see that they were pretty satisfied with our performance. Some customers gave us suggestions such as ‘your voice was a bit soft, try peddling with a loudspeaker next time,’ and ‘keep eye contact with customers when peddling.’ If we ever get a chance to peddle again in the market, we would definitely keep these suggestions in mind.

Surveying highlights

│ When the market-goers help us to finish the survey,we will give them a clapper. │

Survey analysis: Jessica, the Original Artsy Shuochang Posse / Pictures: the Original Artsy Shuochang Posse