Strength

1.Wonderful skills passed on from ancestors.
2.A harmonious blending of western and Chinese flavors. The owner’s daughter went to France to 3.learn about French desserts and, upon return, added French flavors into baozi.
4.A large number of tourists come to visit Lukang.
The kitchen atmosphere is good. All bakers work hard and enjoy a close relationship with the owner.

Photo 1 : A-Zen Bakery .We can see that staff is making buns from the window.

Weakness

It is a widely known bakery for the locals and people from neighboring towns, yet the visibility of the bakery remains unsatisfactory. This might be due to a lack of publicizing skills and advertisement.

Opportunity

Over the last years, the issue of food safety has become a top priority for many consumers, as many food companies were known to add harmful chemicals in their products. As the A-Zen Bakery stresses natural components, many consumers would love to buy such natural, good-quality products.

Photo 2 : A lot of delicious food in A-Zen Bakery.

Threat

A fierce competition comes from other bakeries, some of which started to make baozi in recent years.

A large number of tourists come to visit Lukang in Saturday and Sunday