Planning interview

In order to compile the research correctly and completely, we decided to interview the head of the Marketing department and other officials. The team members had a brainstorming session before we headed for interview. By brainstorming the topics, every member also developed a clear plan of every interview. As a result, every interview was smoothly conducted. From the interviews, we clarified the direction of Sanduo Shopping District development. Besides, we had a clearer idea about government’s future plan for the SSD. Precious information we learned from these interviews enriched our knowledge about the SSD; moreover, each team member developed stronger commitment to this project. 

On-the-spot investigation

When conducting specific researches, the on-the-spot investigation is essential. Going on the field trips, we not only verified the information we collected but also took photos to record our investigation. On-the-spot investigation is important for enriching our research and web pages.

Our on-the-spot investigation mainly took place in the three big department stores. First, we spent a long time observing the environment of the Sanduo Shopping District to get familiar with the environment and took photos of many details. We also analyzed the future development and the parts which needed improvement. After the field trips in the three department stores, we went to places such as Shing Kuang Pier, Formosa Boulevard and so on to explore the surrounding areas so that we could provide audience a comprehensive research.