A Case Study of the Nanyang Street in Taipei City

Data Analysis of the Interviews with Businesses

Distribution of Buxibans and Surrounding Businesses

Types of Businesses on the Nanyang Street

Guan-Chien Road

NOVA

3C Mart

Information technology-related stores

Name of stores	Type	Major age group of customers	Peak hours	Influence of buxibans or the policy	Promotional Tactics	Remark
Cost	Info-tech	18-40 years old	17:00-21:00	No influence from the policy	None	In NOVA info-tech mart
Kings Information	Info-tech	Students	11:00-13:00 16:00-18:00	Some influence from the policy	None	Many items on sale
Wu Long Yuen	Info-tech	Students & Civil servants	Noon & Night	No influence from the policy	Better discounts than other branches

Information technology-related stores account for a critical number on the Nanyang Street , and their target customers are students. Based upon our survey, however, only a few students go shopping there on a regular basis, since info-tech products are often pricey and less necessary to them.

Others

Name of stores	Type	Major age group of customers	Peak hours	Influence of buxibans or the policy	Promotional Tactics	Remark
Qiao-Da Bookstore	bookstores	Students & Office workers	Noon ， 17:00	Great influence from both	Discounts
Shun-Tian Pharmacy	Pharmacy	Office workers	Noon & Rush hours	Few influence (dependent on regular customers)	None
Net Expert	Cyber Café	Students	irregular	No influence	None
A-Man Hairdressing	Hairdressing saloon	Office workers	Noon & Evening	Few influence	None
Body Shop	Cosmetics	16-40 years old	Noon & Night	Positive influence from the policy (better business)	gracious service

The above stores categorized into “Others” are remotely related to buxiban culture in that their customers are mostly office workers or even regulars. Surprisingly, according to the interview with Body Shop, the withdrawal of motorbikes has improved their business.

Based upon all these interviews, we have actually sorted out the relationship between buxibans and various industries. Needless to say, the spread of buxiban culture has reached every corner on and around the Nanyang Street . Despite some exceptions, the businesses there are highly dependent upon buxiban culture, which is a phenomenon we did not take notice in the first place.

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