To examine the buxiban culture on the Nanyang Street , we ought to beef up research by understanding why students choose cram schools there over others, why they cram, and their purchasing behavior. Thus, we adopted the questionnaire as our means of survey. Four questions are included, three being multiple answers, one multiple choice. Questionnaires were distributed to several buxibans on the Nanyang Street . “He-Jer Math Buxiban” rejected our request, while our attempt in “Chen-Li Math Buxiban” and “Chen Xin Chinese Literature Buxiban” was successful. 531 questionnaires were given out, and 400 were handed back. The response rate is thus 75.3 percent. 7 of the returned questionnaires were void in that the answers were jumbled, making the number of effective questionnaires 393.
As follows is the data analysis based upon the survey:
Reasons behind why students surveyed choose their Buxibans along the Nanyang Street (multiple answers)
1. The reputation of buxibans and introduction from classmates are the two reasons that highlight why the Nanyang Street was dubbed the “ Buxiban Street .”
2. Much fewer students choose “proximity to home,” from which we can infer that since the Nanyang Street is incorporated in the “commercial area,” where buxibans flock, students both within Taipei City and from Taipei County would commute to this area for their buxibans.
3. Students who opt for “other reasons” mostly put down reasons such as “top-notch teachers” or “invitation to audit a class from buxibans.”
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