Beverage stores
Name of stores |
Type |
Major age group of customers |
Peak hours |
Influence of buxibans or the policy |
Promotional Tactics |
Remark |
茶味先 |
Beverage |
Students & Office workers & shoppers |
11:45-13:30
16:30-19:30 |
Great influence from both |
None |
|
癡茶屋 |
Beverage |
Students |
17:00-19:00 |
Great influence from buxibans |
None |
|
Dante'Cafe |
Beverage |
Office workers |
Noon & Night |
Little influence from the policy |
None |
3-year history |
There are over ten beverage stores around this area, resulting in a fierce competition. Their major customers, however, are students, who usually have some kind of drinks on their way to buxibans.
Apparel stores
Name of stores |
Type |
Major age group of customers |
Peak hours |
Influence of buxibans or the policy |
Promotional Tactics |
Remark |
X0X0 |
Apparel |
15-25 years old |
Noon/After-work hours |
Great influence from both |
None |
|
Fu Li She Boutique |
Apparel |
Students |
9:00 、 12:00
17:00-18:00 |
Some influence from both |
None |
Three-year history |
NET(1) |
Apparel |
All age groups |
17:00-19:00 |
No influence from the policy |
None |
|
NET(2) |
Apparel |
All age groups |
12:00 |
No influence from the policy |
None |
Three-year history |
Arc |
Apparel |
Office workers |
Noon & Night |
No influence from the policy |
None |
|
Xiao-xuan Boutique |
Apparel |
Students |
12:00-13:00
17:00-19:00 |
More influence from the policy (Fewer customers) |
None |
Low-priced |
Apparel stores are a distinctive part of the Nanyang Street . Some of them, such as Fu Li She Boutique and Xiao-xuan Boutique , feature pretty bling-bling and eye-catching low-priced clothing to attract students, while others like Arc and Net offer exquisite outfits and delicate accessories to catch office ladies' eye. Major age group of customers, therefore, is different, so is the influence of buxibans and the policy on them.
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