Products and Services ＼ Specialty

Specialty
In recent years, Kuo Yuan Ye has continuously adjusted the product planning. Now the sales of the wedding cakes and souvenirs are about 50% respectively. Due to the pandemic, the orders of wedding cakes have been decreasing, while the sales of souvenirs keep growing. Three characteristics of their products are as follows:
1. Making the Products be Delicate as Desserts
Traditional pastries like Mung Bean Flaky Pastry and Yolk Cake are usually big. Nowadays, people might worry about the high calories and hope to have mini snacks. Kuo Yuan Ye, therefore, developed mini sized cakes which can be eaten in one bite. While enjoying these yummy pastries, people don’t have to worry about the problems such as “increasing body burden”, or “gaining weight”. Mini Egg Yolk Crisps and Mini Smoothie Pies can become their daily snacks.
2. Combination with Drinks
Kuo Yuan Ye opens “the House of Kuo” Restaurant (HOK) in a long narrow old building. HOK provides cakes paired with tea, wine or coffee, and it also provides light meals. Customers can taste diverse Chinese and Western-style cakes, have a cup of drink and enjoy the leisure time there.
3. Sales Channel Transformation
In early times, there were only direct selling shops. But now, except for 26 retail shops, Kuo Yuan Ye also cooperates with convenience stores. We can find the products of Kuo Yuan Ye at 7-11 and Family Mart. In addition, it cooperates with the Tourism Bureau. Products can be purchased at the airports and High Speed Rail stations. On festivals, Kuo Yuan Ye cooperates with delivery service providers, including foodpanda and UberEATS. They can deliver the products to the customers in a short time. Even people in Japan can buy the products of Kuo Yuan Ye at local direct selling shops.