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1. Project Description Red on Tree is a small firm that has been founded for a couple of years. By making processed products with sole use of fruit and farm produce grown in Taiwan, it makes continual efforts to present such Taiwan’s flavors to the people in Taiwan and even wants to promote these processed fruits around the world. They have provided a wide variety of products, including jams, gummies, ice cream and coffee, all of which are made from toxin-free farming without any additives. This new brand emphasizes in-season products, with a priority on food safety and good quality. Its brand promotion and product development very well presents the vitality and creativity of Taiwan, and demonstrates the love and concern that young generation bears for the land.
2. Community Description Red on Tree is a firm that was co-founded by Che-hao Lin and his school mates from National Taiwan University in Taipei. Taipei is a city surrounded by mountains, and hence provides opportunities for the citizens to connect with Nature. Mr. Lin, grown up in Taipei City, has enjoyed ample educational resources and been offered access to Nature, which scatters seeds in his heart that he will one day make money and do good to society by starting his own business. Taiwan has been renowned for its fruit production as “Fruit Kingdom”. However, Taiwanes farmers plant good quality fruit but earn very little profit. The problem with fresh fruit is that it can only be cosumed during a specific season. Red on Tree has made efforts to preserve the flavor of fresh fruits while expand the preserving time of fruit products. It also hopes every Taiwanese county has its own renowned fruit product which someday could be enjoyed worldwide. We have spent a whole year visiting orchards and institutions island wide. At the same period of time, Taiwan has faced with a series crises of food safety. Nowadays consumers eager to know the truth about what they eat and appreciate chemicla-free food more than ever. This evidences the value of a firm like Red on Tree. We hope through this project the public will know Red on Tree better and gain knowledge about Taiwan’s agriculture and food industry. |
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