1. What do you prefer to buy in the Lukang A-Zen Bakery? (You can chick more than one option if you like.)------ □original/veggie meat baozi □steamed bun □golden cake □mung bean cake.

2. How do you learn of the Lukang A-Zen Bakery? (You can chick more than one option if you like.)------ □happen to pass by □recommendation from relatives and friends □newspapers □ news reports on TV □websites

3. How do you regard the price of the Lukang A-Zen Bakery? (Single option)------ □cheap □reasonable □a little overpriced □overpriced □no comment

4. Will marketing strategy (such as coupons, strategic alliance, and special discount for civil servants) make you more willing to buy the products in Lukang A-Zen Bakery? ------ □Definitely agree □Agree □No comment □Disagree □Totally disagree

5. Are you satisfied with the service by the Lukang A-Zen Bakery? ----- □Very satisfied □Satisfied □No comment □Unsatisfied □Extremely unsatisfied.

6. Are you satisfied with the sanitation of the Lukang A-Zen Bakery? ----- □Very satisfied □Satisfied □No comment □Unsatisfied □Extremely unsatisfied.

7. Will you make a priority of being “natural” and “fresh” when buying food? (Single option)------ □Definitely agree □Agree □No comment □Disagree □Totally disagree

1.The original/veggie meat baozi is best loved by consumers. The owner’s constant innovation has led to this popularity, which corresponds to the “hedgehog principle” submitted by Collins, a master in corporate administration. Mr. Cheng’s doggedness and perseverance is a good example for all students to learn.

2.“Recommendation from relatives and friends” and “happen to pass by” are top two options. In other words, reputation attracts customers far and wide. Therefore good-quality products are the foundation for business operations. Meanwhile, the good location is a crucial factor that brings many tourists to the bakery. The bakery is situated round the famous Nine-curved Lane, and can be easily spotted by our customers.

3.Generally consumers regard the price of the products in the bakery “reasonable”. This also leads to the popularity of the bakery. As the owner Mr. Cheng points out, a “reasonable price” is the best word-of-mouth marketing for small business.

4.Over 90% of the consumers agreed that A-Zen Bakery may do more marketing by strategic affiliation or coupons. Thus consumers may buy the same products with a better price, while the visibility and fame of the bakery can be increased. This produces multiplying effect for all involved.

5.Over 80% of the consumers felt satisfied with the service and staffers’ attitude by the “A-Zen Bakery”.

6.Over 90% of the consumers were satisfied with the sanitation of the “A-Zen Bakery”.

7.Over 90% of the consumers agreed that “naturalness” and “freshness” are top priorities for them. The public has become aware of food safety due to recent outbreaks of illegal additives. This has overturned the old concept that stressed “tasty and cheap food”. It can be said that A-Zen Bakery sticks to blue-ocean strategy by stressing “naturalness” and “freshness” of their products. This serves as a good role model for the young people.