Taoyuan Visit
Unique welcome poster
There were tons of people pulling out a big welcome banner, and there was the symbol of Kang-Chiao in the front of the banner. The symbol of KCBS was on the left of the banner for us take photos with. We were very touched by their thoughtful act that showed the character of “Quietly Brilliant”.
The Brief introduction of Character Foundation
HTC has involved in charitable activities, their focus has reached to the character education that many believe is not high for its popularity. HTC has established character schools in Hualien, Yunlin, Chiayi, Taitung in order to educate the students with good manners. Their idea is simple, they believe that everyone should have a good character, respect and support each other, and make our Earth lovable. (For this point, we would explain on the page of Character Foundation with more details)
Visiting the Production Lines
When visited the production line, we had to wear the anti-static outfit. Also, we were not allowed to bring any electronic products, so the only thing left was our memory and praises.The entire process was split into two parts, the motherboard making and the phone assembling.
Mother Board Making
The motherboard making is almost fully automatic. The phones were assembled by high – tech machinery such as the screen printer, the high speed combination machine, and the nitrogen reflow oven, and etc. Every part of the process has an inspection process to check if the process is well function or not. The production line of the motherboard is not finished one by one, they assemble them together. Then, it would be cut by a slitter.
Assembling a Smart Phones
Assembling a smart phone is like doing a puzzle. There are 15 people in a group, and everyone does the same action. At this stage the production line is fully manual. The phone that is assembled must pass two functional tests. First one is a machine that is controlled by people; the second one is done by robotic arms to test whether the phone is fully functioning or not. This robotic arm has many turntable arms, so it is able to test many phones at once. After passing these two tests, the phone would be packed and sold.
Branding Introduction
There are four main ideas within HTC branding.
HTC had positioned itself with the slogan "Quietly Brilliant".(For this point ,we would explain on the page of Quietly Brilliant with more details)
Creative business cards design. In order to implement their concepts of branding, "Quietly Brilliant", they design their business cards with graffiti on behalf of "Quietly Brilliant". (For this point ,we would explain on the page of Creative Business Card with more details)
Special Features of smart phones. HTC phones have a lot of intimate and user-friendly design. We explain with more details into three parts - Home Screen, Switchable Camera, and Smart Sound Filter.
Interviews with Experts
The content of our interview is divided into three groups, and they are character education, employee benefits, the creative workshop and the brand marketing. This interview provides resource for us get to know more about HTC. Also, we have learned that HTC is a creative, hardworking, and environmentally friendly company. We had a lot of firsthand information with their helps.
Try-Out in Magic Labs
The try-out in Magic Lab was the highlight of our entire visit. We were led by two staffs of the Magic Lab to experience a creative activity. (For this point, we would explain on the page of Creative Try-Out with more details)
William