Uni-president instant noodles called on ˇ§having correct eating habit and balanced nutritionˇ¨ |
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Non-deep fried instant noodles Consumersˇ¦ new choice |
Uni-president Central R&D Institute, Jian-sheng Tzeng, vice high rank researcher ˇ± 1. What is the key difference of non-deep fried noodles from ordinary instant noodles during the manufacturing process? The most significant difference was the drying methods of the noodles. After the amylum in the dough is steamed, non-deep fried noodles would experience ˇ§the drying with hot windˇ¨ in different temperature levels. The water in dough was gradually reduced to reach the drying effect. According to the name of deep fried noodles, it meant to dry the noodles in the method of deep fried. Since the speed of deep fried was faster and non-deep fried noodles required logner drying time, the companiesˇ¦ manufacturing costs of non-deep fried noodles could relatively increase. ˇ± 2. Do the pouring time of non-deep fried noodles and ordinary instant noodles the same? Since the ordinary instant noodles are deep fried, there are some small holes in the noodles. Therefore, after pouring in hot water, the noodles can be eaten in three minutes. However, for non-deep fried noodles, since there are no small holes caused by deep fry. The pouring time might be longer. It usually takes four minutes. ˇ± 3. How is the present and future market of current non-deep fried instant noodles in Taiwan? At present, the market share rate of non-deep fried noodles in Taiwan is less than 4%. However, the market share rate of steamed noodles in Japan has reached 13%. It showed that Taiwan market can still considerably grow. Modern consumers value highly on the healthy concpet. Non-deep fried instant noodles contain lower fat which might be good choice for the consumers for the concerns of rapidness and health. The article is extracted from BCC, Morning Overture Show 2006.07.11 |
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