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Project Overview
| ¡» Description
of "Our Community" |
Between
the Chungyang South Road and the Daye Road in Beitou district,
the aroma of milk drifting in the air all along the way. It
comes from a six-story plant right standing by the roadside,
the well-known TAIWAN MORINAGA CO., LTD., the most favorable
place for field trip for many Beitou residents during their
childhood, for such a amazing place is just like a Candyland
for every child. For more than forty years since 1961, it has
been continuously providing study activities for the elementary
schools as well as the kindergartens of Beitou district. The
Company also make in-fashion cartoon toys to fulfill the dreams
and wishes of children, which became pleasant and treasured
memories of children. And this is the reason why we would like
to conduct an in-depth research on it.
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| ¡» Summary
of Our Project |
| 1. |
To
know more about TAIWAN MORINAGA CO., LTD (hereinafter
called the ¡§Morinaga Co.¡¨ ) |
| 2. |
To
discuss on the main products of Morinaga Co.. |
| 3. |
To
discuss manufacture and packing process of Morinaga
Co.. |
| 4. |
To
discuss the operation concept of Morinaga Co.. |
| 5. |
To
discuss the interactive relation between Morinaga
Co. and the residents in the neighborhood. |
| 6. |
To
understand the pleasant memories of consumers for
Morinaga Co.. |
| 7. |
To
discuss the most popular flavors and kinds of various
series of products of Taiwan Morinaga Co., Ltd. among
the elementary school students. |
| 8. |
To
discuss the consumer behavior and motives of the customers
of Morinaga Co.¡¦s welfare store. |
| 9. |
To
discuss the reflections of elementary school students
after taking a field trip to Morinaga Co.. |
| 10. |
To
realize the sale status in the stores selling the
products of Morinaga Co. in the vicinity of Wenhua
Elementary School. |
| 11. |
To
discuss the definition, characteristics, value, package,
as well as the classification of confectionery. |
| 12. |
The
history of confectionery industry, traditional sweets,
as well as it¡¦s past, present and future. |
| 13. |
To
discuss the methods purchasing confectionery of high
quality. |
| 14. |
To
discuss the precautions for eating candy. |
| 15. |
To
learn more about the various world confectionery cultures
. |
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| ¡» Our
Computer/Internet Access |
There
are two computer classrooms in our school, each classroom is equipped
with 40 computers, and use Fast Ethernet zone network for the
connection. Through ADSL of Chunghwa Telecom, it connects to the
Taipei Education Network Center, then extends to the Ministry
of Education and academic networks. During holidays, there were
occasional blackout in school; however, the network services are
quite normal at most of the time.
Computer
is available in the residence of every student participating our
research program, they can therefore use broad band (ADSL, 2M/256K
of Chunghwa Telecom) to access the internet for browsing the web
page or finding information. Therefore, in the whole process of
the research work, all the students completed most of their assignments
at home, thanks to the convenience that internet has brought to
us; the kids could then discuss with one another through e-mail
and instant message, and finally complete the work with perfect
cooperation.
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| ¡» Problems
We Had to Overcome |
1. |
As Morinaga Co. has been established in Taiwan for more
than 50 years, it was indeed difficult to find a native
resident of certain age, who has a complete knowledge about
the whole history of Morinaga Co. Fortunately, under the
assistance of the executive of Bashian Borough, and the
enthusiastic help of the old chief of the borough, could
we finally resolve the problem. |
2. |
The
set-up of this web page requires not only the computer technology,
information collection, materials arrangements and date
analysis, the creative appearance and the vividness of the
web page are also vital important. Thus, we asked the assistance
of fine arts teachers (who have abundant experience and
skills in art design and the web page design). |
3. |
In the beginning, the students were not able to be adapted
to the routine work, such as to check the mailbox daily
on the internet, or to hand in assignment every week. Therefore,
the most difficult thing was the progress control. We conducted
periodical meetings and many discussion, furthermore, we
asked mother Kaijun to make phone call follow-ups for reminding
the children to hand in home works, the problem was then
solved. |
4. |
It
was impossible to arrange an interview with the board chairman
of Morinaga Co. We were unable to contact the board chairman
and general manager, and could not have any response even
by means of official papers and telephone calls. Fortunately,
a section chief agreed to be interviewed by us, which finally
settled the issue of interviewing an important figure of
Morinaga Co. |
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| ¡» Our
Project Sound Bite |
A
native narrates his native stories, tells his endless love for
sweets.
The continuous operation of a business depends on good reputation
of the brand and the constant creativeness.
Taiwanese people, concern for Beitou, attentions for culture,
love of Morinaga Co.
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