Chen Hung introduces Howgi's Steamed Tilapia.

2004 is the Visit Taiwan Year. Taiwan Tourism Bureau hired Chen Hung to be the Ambassador of Taiwanese Cuisines to help promote Taiwanese cuisines. Chen Hung is a famous culinary expert in Taiwan. Besides hosting culinary shows in Taiwan, he also hosts a culinary show in Singapore and became a household name in both Taiwan and Singapore. About Howgi Tan-a-Mi, Chen Hung has the following comments:
“Blue Chip” of Taiwanese Cuisines
Chen Hung thinks that any trend could fade. What can stay long and unshakable are those which combine with culture. Howgi is definitely the “blue chip” of Taiwanese cuisines because it inherits Taiwanese culinary culture.

Chen Hung introduces Howgi's Three-Cup Chicken.

Signature Dish of Taiwanese Seafood
  The wife of Howgi's proprietor, Ms. Tseng Mei-Tzu, also known as Aunt A-mei, knows seafood really well. She can tell us which kind of seafood is good to eat in different seasons.
Aunt A-mei didn't know much about Tan-a-Mi when she began doing this business. She spent lots of time learning to cook Tan-a-Mi including its broth and ingredients. Now, no one would forget the tasty Howgi Tan-a-Mi because of her terrific culinary skill. Shrimps is the key ingredient in Howgi's broth.
The Attraction of Taiwanese Traditional Flavor

Chen Hung introduces Traditional Taiwanese Cuisine to Singaporean reporters

After earning its reputation, Howgi strives even harder to promote Tai-a-Mi to more customers and even to the world. The proprietor also tries to develop more new recipes and new souvenirs for Howgi while his wife learns restaurant management.
There is a saying that goes, “Running a country is like cooking.” This means to run a country well is just like cooking a dish; learn to observe small details and work toward larger goals. Taiwanese fully bring this kind of concept into full play in the culinary field.
Creativity of Culinary Art
All arts are the most advanced science. Howgi hopes to win recognition from all diners with their advanced culinary science. Therefore, Howgi not only presents its cuisines with the best quality foodstuff, but also can turn a humble dish like tofu into a luxurious joy.
Creating a Culture Space

Singapore newspaper coverage about our interview with Chen hung

Chen Hung commented that Howgi emphasizes traditional culture very much. Howgi integrated Taiwanese culture into its decoration with images, posters, sculptures, souvenirs, as well as interior designs. The decoration itself tells the story of Taiwan's past, making customers feel like walking into a tunnel of Taiwanese history.
Living up the Expectation of Culture Inheritance
Howgi does everything with its undying enthusiasm. Howgi published a very unique souvenir － Howgi Slang Calendar. This unique calendar preserves Taiwan's local traditions and ancestors' doctrines, which gives customers an opportunity to get to know more about their own homeland culture. Chen Hung gives Howgi his ultimate comment to Howgi: In Howgi, you can find anything that satisfies your appetite without spending much. 

Background Music: Goodbye, City of Night, Hong Yi Fong, Our Songs, Taiwanese Songs, Golden Penguin Records

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