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           Events

1. Hsian-Ji Introduction

 Hsian-Ji Group has entered the 27th year this year, is currently 500 Taiwan OEM manufacturers manufacture meat, meat products, own three years ago, "Wang Hin Kee Taiwan meat" brand, meat accounted for the overall business career received 25 percent; undertakings operating in the direction taken by the foundry business, to promote its own brand-track to further expand the market share of meat.

 In the last year, food safety and food industry turmoil pastry industry, the market's overall performance shrink 3 percent on average, but remember Xuan Qin Yi Group's food, but during the storm have received a well-known meat brands, Taiwan's largest manufacturers of brand cake turn the meat alone, let Yi Qin 2014 revenue growth of 2 percent contrarian, breaking 200 million yuan.

2. Company organization

 

          Capital: 20 million Taiwan dollars
          
Revenue: 120 million Taiwan dollars (2012)

 

3. Events of Hsian-Ji

  YEARS         Events of Hsian-Ji
  1987 After graduating from junior high, up into the Taichung Engineering machine engineering school, day in Yuanlin fried Rousu apprentice, studying part time at night.
  1990 Colleagues found that in the market to sell Rousu, then whim want their own business, to the age of 17 was established Kunda food shop Rousu.
  1990 Graduated from high school, in a simple arcade fried Rousu equipment, sell Rousu, in order to avoid conflict with the old boss competitive product line, the first year without a teacher began to study meat production.
  1993 Founded Hsian-Ji Food Co., Ltd.
  1995 Pioneered the introduction of stripping machine with massage Gunda machine.
  1997 Hsian-Ji obtain trademark registration and map.
  2001 Founded Hongbao International.
  2002 Thai food cooking experts to Taiwan Mill guidance.
  2003 Through the ISO9001 international certification.
  2003 The creation of "bait baby son" pet food brands
  2006 "Taiwan's meat king" brand for the first time in the "Taipei Food Show" exhibition
  2006 Renamed "Qin Yi" Food Co., Ltd.
  2008 Through the HACCP certification
  2009 British Overseas counseling meat factory authorized the transfer of technology
Korean market research / employee breakthrough 100
  2010 First subcontinent exhibitors - Nanjing Taiwan Trade Fair
  2011 Ministry of Economic Affairs ASSTD "Taiwan meat benevolent marketing PART.2- how to eat meat?!" Creative marketing subsidy review
  2014 CAS certification application

4. Something need to know

 HACCP is generally recognized as the world is currently the best method of controlling food safety in the country, the food industry is strengthening counseling establish a system of self-management, focusing on consumer food safety and to promote the overall development of the domestic food industry to promote industrial upgrading promote domestic food industry can adapt to international competition.

          The origin

1."Taiwan meat king" ~ Hsian-Ji:

 In the early Taiwanese countryside folk, pig often sideline for families: Many folk snacks because pork is strong roots and created a lot more diversified mining ~ ~ ~ scene pig food, "meat" is the traditional meat products; due to good flavor and easy to save, delicious extent only with "mouth rinse" to describe, more often when Taiwan's New Year celebrations Souvenir popular choice, by the country's popular.

 In Changhua twenty-six towns have different geographical environment, overall agriculture as the main, meat industry in Changhua quite famous, and Changhua Shengang's "Hin Kee" is one of the winners. The meat from the many features of the various regional stand out even more across the LTK to Taipei freshwater create their own reputation.

 Wang Xuan remember Taiwan meat still currently operating mainly ODM, why not follow the crowd of OEM manufacturing it? Yaoqi Yang is not proud, but because she made out of meat for their own very confident; early in the king's meat Hin Kee Taiwan accept all major brands of OEM orders, but each customer has their own unique offerings recipe called inventory management must make more space to store each different spice, so each of the unique formula Yaoqi Yang abandoned his first understanding of customer needs, and then continue to test their own experience and the spirit can not try to make customer satisfaction discrimination is not their own unique offerings recipe, customer acceptance of his approach, like when testing often as beef noodles with customers bet 姚琦扬, has also won several bowls of beef noodles, has yet to deliver on it!

2. "Taiwan dried meat king" secret of success:

 Hsian-Ji-"Taiwan dried meat king"'s philosophy is very simple, "111", that innovation first, quality first, the customer first. In business strategy, Wang Xuan meter Taiwan jerky combining traditional meat shop to join, transformation, and create their own "Taiwan meat king" brand, to enhance market competitiveness, so that the traditional meat processing industry can withstand the competition of the market, so that consumers can enjoy delicious health safety of meat products.

 Hsian-Ji dried meat to Taiwan in response to market demand, commitment and innovative ideas, yet traditional features, innovative and self-challenge, so make a memorable meat; and in the development of new products tend to have its unique features and thinking, spicy pork with Thai lemon dry for example, at the time of the Republic of Thai flavors yet prevailed launched 92 years, had developed the taste will be only because there were Thai nationals Mill employees, in a chance to hear their thoughts down home kind of sour taste spicy, which caused Mr. Yao Chi-Yan curiosity, Thai flavor in the end is what?

 To this end, he also made a special trip to visit the meat factory in Thailand, would like to know what kind of environment, you can create a distinct taste of meat in Taiwan, also Chair renowned Thai cuisine cooking experts to Taiwan Mill guidance, join Thailand local raw materials the special Thai spices recipe, Thai cuisine meat barbecue joint development expertise, and this is just a small taste of meat numerous allusions to one of the bell, the search for exotic spirit of innovation in line with the "Taiwan meat king" business philosophy.

3. "Hsian Ji" story:

 Republic of China 88 years, there have been 921 7.3 scale earthquake, but also slips out of Yaoqi Yang public mind, after 921 earthquake, Taiwan's water and electricity into a whole flurry of panic, Xuan Taiwan dollars jerky Wang in the cold room on tens of millions of meat stock (at that time tens of thousands are now more important than the billion in assets), at the time the blackout environment, all generators sold out Mr. Yao Chi-Yan untold square bitter finally found a medieval used generators, driving a truck, and he requested a forklift to go and load generator, the generator in forklift truck driving while high on preparation, Yaoqi Yang phone rang, selling hair motor boss advised to call the hospital urgently needed life-saving machine, ask if you can find ceded, Yaoqi Yang did not even thinking, it also promised to make collaborative code generator transported to another car, but also frequently urged drivers to hit the road quickly transported to the hospital.

 Ttruck drove off ... but Mr. Yao was slumped on the roadside, mouth constantly issued muttering: "how to do !! how to do !!" tens of millions of meat should be how to deal with, no hair stand cold room will smell the meat will be bad, has recalled his Taiwanese, to express the most intimate feelings ~ "head capsule holding the burn."

 But the face or escape, feeling lost Yaoqi Yang drove empty trucks back to the factory, trouble along the way future path to take down, but fortunately Providence pain Derailed, five pm in the day like a miracle to restore power supply, Shengang whole area was the earliest that GSK-powered industrial areas, while the urban area has power over Shengang seven days. To call one hour before the torment of Yaoqi Yang concerned there like a century long after restoration has a different mood in Yaoqi Yang grow hearts, he knew it was God's mercy and affection for him, I learned what kind of result What goes around, vow to start working in public service efforts, creating Yaoqi Yang has the power to make a lifetime of community service Chi.

          Products

1. "Taiwan's meat king" Product description: 

 Mr. Yao said, should Qin own "Taiwan meat king", and constantly develop new products, he would have asked the company hired Tyler, do so much meat every day, would not want to eat and see Tyler? A: If there are flavors like lemon grass. Yaoqi Yang had an idea, the taste of meat after adjustment formula, several degrees Tyler please try to eat, give advice, lemongrass meat new born a few months after the rage. Today, there are dozens of just meat items, even including coffee, strawberries and dried pork, etc., is to let the meat from the "gift", turned readily available for everyone to eat "snacks."

Dried Pork meat

 CAS test using qualified body temperature of pork meat production are supplied, coupled with exclusive technology and produce soft pork dry Q, Q soft but chewy yet retain the original flavor add honey sweet taste fragrant pork, meat exclude traditional taste too Disadvantages of thick too dry, not greasy quit innovative flavors, young and old.

Dried pork strips                            

 Article pork leg with fresh exclusive after adding spices, fragrant with sweet honey, sweet with salty, plus rock burning charcoal flavor addictive, convenient and practical cut into strips, thick pieces of meat! Let you more chewing catchy! "The real raw meat after 1 cm 2 barbecue cooked into the soft palate after eating gravy Q overflowing pull wire, suck that memorable."

Chips meat / meat paper

 Crisps frozen meat is meat cut into thin slices brick, blowing shells that break, mouth. Kazi Kazi crisp dance enthusiastically beating piece of glycol in the teeth amygdala lingering fruity mouth cascading intertwined with micro-focus of crisp meat once again unable to stop the sweet aftertaste. Chips meat is Hin Kee's flagship product, the production line almost every day over the line not been broken.

Thin dried pork meat

 CAS test using qualified body temperature of pork meat production are supplied, coupled with garlic and other proprietary technology to produce ultra-thin pork dry, Q soft but yet chewy, with a strong garlic, excluding traditional taste too thick meat dry the shortcomings. Gold thin pork dry you can imagine a head one hundred and twenty kilograms of pig - how much precious gold thin pork can make doing? !

 The answer turned out to be only 400 grams! This site is called "Rats Aberdeen meat", a pig is usually only a pound less than the "rat Aberdeen meat" is selected on the pork, the texture is also very beautiful, very tender meat, no fat, has a long cook fresh taste is not bad, is the ancient palace Mikuriya specified on the selected ingredients.

Beef jerky  

 Pineapple beef jerky, beef imported high-quality products in Australia, the pineapple sweet incense into the beef, rich with fruity chewy, not like the taste!

Shredded pork

 By warm body hindquarters CAS Pig meat inspection standards provide, along the lines of hand-drawing, retain their elasticity and pork meat completeness, it is not only a mouthful of meaty chew.

Rousu / floss

 Rousu flavor, with fresh pork, adhere to the traditional hand-temperature frying, grilling, baking techniques and follow typified production, high-temperature sterilization, savory taste of the exciting moment full of happiness.

Happiness jerky strips

 "Do not fight the vulgar (cheaper), to fight clever." Yaoqi Yang, general manager of relish: "Why should a big bag of jerky Could not one is a pack of it??" Shangshang meat, meat happy note, take meat on the ballot as a long strip of bags printed with words of blessing, as the sign poem, this layer sense of fun has become a selling point to attract young people. Innovative research and development left the delicious meat, meat Shangshang, new patterns of traditional meat products to solve the inconvenience and restrictions on consumption, exclusive development style jerky strips so you can "anytime, anywhere, free" taste; Packaging Join the fun interactive design, you can shake and then withdrawn from the tank to get a good luck sign poems belong to you!

 

       How to eat meat

1. "Hsian Ji" Publisher: "how to eat meat."

                  Yaoqi Yang, general manager of preface

 The late Steve Jobs, CEO of Apple, one of the most widely read people saying: "To live is to change the world. Is there any other reason?" I hope the world can be a little different because of me or because of the way the world I have changed a little bit and this is how lofty ideal body Ah how we fight these little people could do it not knowing;!? quiet revolution is brewing just meters from the everyday life of the students since vinegar tea 2,500 years ago, "beam repair" Meet the teacher as a gift since meat Jibei positioned as occasional gifts and let children on the bond market or the coveted fantasy Yiping price I want to change him !! Mr. Yao is going to make it every individuals can enjoy a happy food! do not have other programs. guests do not have to hand in the street looking forward to a "gift."    

      

 Since the creation of "Taiwan Hin Kee meat king," since that is continued with this idea, along the trend of the times all the time thinking about how to make it from a "gift" to transform into all readily available food "snacks." However, this switched on in an idea, develop knowledge and experience, so that innovation and development has become the lifeblood of business. Developed information network, home delivery freight atmosphere prevailed to buy, such as the rise, with the intentions of the development team of colleagues. However, during this period the same industry, but also international competition lurking incoming! But insistence on quality, insist that everyone can afford and varied tastes, and strive to make our sales pipeline flow stays over.

 "We need to change"; Yaoqi Yang heart deep feeling, "Wang Hin Kee Taiwan jerky" second central plant successfully completed Shengang again, a change in the safety and health of instability and the industry has been operating the traditional family plant, taking into account the quality and yield . I also think the further diversification of the role of meat. Gift thing of the past, is now style snack, then type what his future will be?

 Watching Kinmen Gong sugar, Taichung sun cakes, tofu pit. Perhaps a collection of local characteristics of local industries will be his future. Shengang specialty onions, it can be cold, it can stir-fry, then add the onion, meat dish when it saying:? There are steps have road wheels bread and omelets can climb banquet hall, into the meat of course the dishes on the table. A reflection of our meat industry: "Innovation means risk," but if not innovative companies will bear the operating losses since the recession performance out of the market.