1960--- The beginning, first salon with 7 chairs and 8 employees, several branches, and scored the record for the most customers per day. |
Mentor is like a caterpillar. In face of continuous corporate changes, it must break out of the pupa to operate as a reputable shop. In 1991, it extended its reach to Vancouver, Canada. Internationalized operation of the enterprise must be adapted to the local environment and condition. In 2002, the first branch in mainland China was established in Beijing, and it is currently expanding its share in the China market step by step. At seventy years of age, Mr. Lai insists on working in his office daily and making year-round inspectional visits to all the shops to encourage the younger generation to stay "customer-oriented" and "innovative and creative".
Chronology of Mentor |
1970--- Branches expanding, and the first stylish chain store furnished in Taiwan |
2010--- Company Management, Own developed brands, youth oriented market, and opened a sub-brand targeting Japanese competitors in Canada, and introduce Besshair and Leader to the market. |
1990--- Brand marketing, more the hundred branch stores (3200 chairs, and 2700 employees.), Know-how development, management and training systems. |
1980--- Developing chain stores, and CIS system |
