“Those living on a mountain live
off the mountain, those living near the water live off the water.”
This is a very important factor in forming culinary culture.
Therefore, different eating habits are developed geographically
in Taiwan. Unforgettable dining experience comes from not only
the choice of ingredients but also the diners' nostalgia. People
unconsciously reflect their nostalgia on their diet which has
been internalized in their life memory. The major target of
our project, Howgi has won its customers' heart by a bowl of
Tan-a-Mi. Let's find out how Howgi made it!
Chie-ga-Mi is not Tan-a-Mi
Chie-ga-Mi and Tan-a-Mi
are made up of oil noodles and broth. The biggest difference
between Chie-ga-Mi and Tan-a-Mi is that Chie-ga-Mi originated
from Taipei while Tan-a-Mi was created in Tainan. In early days,
noodles were cooked in boiling water over charcoal fire, which
doesn't make water boil easily, so the chef had to “shake” the
noodle ladle or “stir” the noodles with long bamboo chopsticks
to make the noodles boil evenly. In Taiwanese dialect, Chie-ga
means shaking; therefore, that's how Chie-ga-Mi got its name.
Tan-a-Mi of Howgi
A bowl of Howgi Tan-a-Mi costs NT$35(US$1.1).
Approximately 2,000 bowls are sold per day. The biggest secret
of Howgi's success lies in its ingredients and its cooking process.
Tan-a-Mi that sells out 2,000 bowls per day
I.Ingredients of Howgi Tan-a-Mi
1.Mincemeat: made of lean meat from pig's hind leg and stir-fried
shallot, it presents a thick savor that lures out people's appetite.
It's good for mixing with rice or vegetables.
2.Broth: fifty catties of shrimps and fifty catties of pork
ribs stewed for exactly four hours without adding MSG. The broth
tastes fresh and light.
3.Other Ingredients: bean sprouts, coriander, garlic chop, black
vinegar, shrimps, sliced pork
II.The Cooking Process of Howgi Tan-a-Mi
Howgi cooks noodles swiftly by using gas. It takes only thirty
seconds for the noodles to be cooked. Then the chef ladles up
the noodles and strain them in case the savory taste of broth
is diluted. Put the noodles onto a bowl and arrange shrimps,
sliced meat, bean sprouts, mincemeat and coriander on them.
Unlimited Soup Refill
The broth of Howgi Tan-a-Mi is
the essence of the noodle soup. The broth is stewed with shrimps
for hours; that's why it tastes so refreshingly sweet. Diners
would always want another refill. Therefore, to satisfy all
customers' appetite, Howgi welcomes its customers to have free
soup refills. There's even an eye-catching notice in Howgi
that says “Free Soup Refill Welcomed!” Still not satisfied?
Don't worry. You can simply ask for a bigger bowl just for
the soup refill. What's more, besides the original oil noodles
cooked as the major ingredient of Tan-a-Mi, female guests love
rice vermicelli and flat noodles most. These two different noodles
bring about an entirely different sense of texture to Tan-a-Mi;
however, the satisfaction of customers is definitely the same.
So, next time when you come to Howgi, be sure to try out different
kinds of noodles and enjoy the amazingly delightful taste.
and sweet broth with a shrimp and sliced pork
Thank You, Howgi
Howgi employees proudly told us,
after customers finish their meals, they would express their
thanks or even take pictures with the employees. Because Howgi
has given them such a great dining experience that they would
like to be friends with Howgi and come back again.
stewed with shrimps and pork ribs
Whether it's on roadside stands, in the ally, or in the restaurants,
Tan-a-Mi-philes roam the streets searching for delicacies, tasting
with their tongues, listening with their ears, and observing
styles with their eyes wholeheartedly. Among Taipei's numerous
thriving culinary industry, Howgi is unique, because it not
only provides people with quality food, but also promotes the
culinary culture of Tan-a-Mi.