選單

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Typing the key word “seed paper” into a research engine, you would see a Taiwanese seed paper company named Woopapers. In order to know more about this special brand, we requested our teachers to contact with the founder Ms.Jennifer Mong. She accepted our invitation very fast, and also gave us many ideas about starting a business how she popularize the seed paper. By the interview, we found that the seed paper is not only eco-friendly but also rich in respect for life and the value of recycling, and this extraordinary significance of life was kept in our mind deeply. We also thought that these are the unique products conform to Taiwanese new economy. The products are not only creative and eco-friendly, but also full of respect and care.

Interview of Woopapers

Located in a small alley in the studio on Nanjing East Road of Taipei city, hiding in the first floor of the building, the seed paper made in this studio was sold to Hong Kong, Singapore, China and other Asian countries. It was stunning as soon as we went into the studio. The room was filled with all kinds of small and adorable products made by seed paper. The founder Miss Mong was hospitable and passionate to answer our questions. She impressed us with her enthusiasm and insistency. She shared many experiences in how she made an effort to find a way from starting a business and how she overcame these difficulties by herself.

 

During the interview, the founder mentioned that the seed paper has had more than five years of product history. WOOPAPERS is the first few company in this business in Taiwan. Althogh she has financial background, but when she was little she had some special feelings with paper. No matter where she saw a special paper, she would buy it for collection Having studied abroad, she loved seed paper too much to part with it, to write her own wish make other happy, and then put the paper into soil reburn, and grew some buds and flowers, it seemed to see a cycle, no matter peoples’ wish or the regeneration of environmental species. The founder experienced many work experience, determined to join the seed paper making their own business.

 

"A person walks fast, a group of people walk for a long time."This is the sayings we were impressed by the most.
The founder experienced a process of working alone to working with a pertners. She had difficulties starting her business for the first few years because of the brand-new products without enough identification and approval. Many similar stores closed during competition. She had feelings when she looked back. With passion and persistence, she steped on a road no one had been to before. With caution in every step, she walks slowly. She didn’t give up because of it, rather be well-prepared to face the challenge. We’re really grateful to have the interview opportunity.


Q&A

Q1

Q:What is the motivation to create products of Seed Paper?

A:Because I like handmade paper and the quality of paper.

Q2

Q:How is the business going so far? Any deficit? Or breakeven?

A:We haven’t had breakeven yet, Although Taiwanese environmental awareness, it is not compared to the West countries. As a result, still many people don’t understand or agree with environmental protection.

Q3

Q: So far, the seed paper is not really popular. Do you think about any kind of new way to popularize this product?

A:In West countries, the environment awareness is mature enough. Therefore, they agree with buying environmental products at much high price. But in Asia, Our ecohabit is not mature. And most of people habitually rely on mass production by the machine. On the other hand, seed paper is not cheap at all, so they want to make various kind of seed ball with seed pulp to catch consumer’s attention.

 

Q4

Q:Did you suffer some problem to make you want to give up in popularizing this product?

A:Actually, when I started to do this business, I’ve already had all the psychological construction, no matter what failure or difficulties I met. Not to mention the first seed company in Asian market, every step should be very careful, so that the onward step would be very slow. But when it comes to giving up, because I have been insisting for a long time, it is hard to give it up! So, there is not any idea about giving up in my mind.

 

Q5

Q:Do you want to seed paper to be a cheap and high liquidity or a high quality and own brand market?

A:Because seed paper use recycling pulp and it needed amount of money and manpower during the progress of recycling. It is impossible that become very cheap. Therefore we still want to run it with the brand image.

 

Q6

Q:How did you know about seed paper product? (Could you tell us how you met with it?)

A:I used to work in a paper factory, learned the progress of producing paper, and knew the seed paper by accident, so I started a journey of the environment and the cultural innovation.

 

Q7

Q:So far, what is the biggest change to you?

A:Actually, I wasn’t really into plants at the beginning. Because of seed paper, I accidentally steped into gardening business. I realized that plants give feedback to care takers. It is happy to expect its growth. I also realized the value of life in the process. Both animals and plants deserve respect and love.

In fact, from the beginning, I wasn’t into plants., As a result, the seed paper,I joined the horticulture, and found that the plant also paid back to who took care of them, to hope them grow up is kind of love. However, from the progress I felt the value of life, no matter animals or plants, they all should be respected and loved.

Q8

Q:Did you suffer some difficulties during the progress? (ex: short on money or the skills are not good enough…)

A:Because the handmade paper are made by traditional methods, they can’t be made at large amount. However, it is made of papermaking paper. Every piece of paper are made in a finest way through several experiments on the thickness and material of each piece of paper.

Q9
Q:I guess many friends or your family support you. Could you tell us about the warmest and most impressive things you've ever experienced?
A:I really appreciated them because they always support me.

※Supplementary explanation

1.In Taiwan, we don’t have our own factory. We produced in Thailand.

2.There are some environmental foundries countries(Canada、China、Australia、America、Thailand)

3.Major businesses are for personal customization, and receive orders to produce the seed paper. The founder got into this business because of interest and seed paper is not well-promoted in the world.

4.After six-month contemplation, the founder went to Thailand to seek for cooperation.

5.Before publicizing this product, we thought that the environmental awareness was mature enough in Taiwan, but what we thought and the reality were different. It has been five years since I started the business and eco-friendly awareness rise gradually in Taiwan.