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Marketing 4P Analysis

1. Product(Product)


Soxlink( Shenghong hosiery company ) produced various kinds of functional products of socks : functional silver fiber antibacterial socks, far infrared healthy socks, exfoliating and beautifying foot socks, bamboo charcoal socks, pressure healthy socks, functional underwear, warm gloves , charcoal protective gear, wicking shirts, and flag scarves, etc.
2. Price(Price)
a. The prices of Soxlink's sock products are about 39 to 1800 NT dollars, and clothing is about 130 to 1600 NT dollars, which offers consumers many available choices.

b. The prices to make dolls of socks by consumers themselves are 80, 150 , and 350 NT dollars.

c. Soxlink Tourism Factory is free to visit, and the guildance is also free to apply.
3. Place(Path)
a. Because Soxlink has permit certifications of medical equipments. Its products not only can be sold to convenient stores, pharmacies and hospitals, but also can be exported to many other countries.

b. Because they have domestic and export sales, so every season of the year is the hot season for their products.

4. Promotion(Marketing)
a. Soxlink is the tourism factory established by support of Industrial Development Bureau of Ministry of Economic Affairs, so people can easily know the place by surfing the government website. [ Free sightseeing tourism factories, http://taiwanplace21.org]

b. On some local special festivals, various products of Soxlink are displayed at some vendors, which makes consumers know the products of Soxlink more.

Reference Source:

1. 襪! 真是厲害!(Instructed and translated into English by Mr. Yang)

http://library.taiwanschoolnet.org/cyberfair2014/tcjh311/



Team Profile


Name:Wei, Chia-Yi

Gender:Female

Class:10th grade Class 3

Sign:Scorpio


Name:Chou, Yi-Chun

Gender:Female
Class:10th grade Class 3
Sign:Sagittarius


Name:Cheng, Yu-Chieh

Gender:Female

Class:10th grade Class 3

Sign:Aries


Name:Hsiao, Hsin-Yu

Gender:Female
Class:10th grade Class 3
Sign:Libra


Name:Hsieh, Ju-Ying

Gender:Female
Class:10th grade Class 3
Sign:Capricorn

Supervising Teachers

Yang, Tsung-Chieh

Tsou, Mei-Ling

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