Employee Questionnaire

This research takes the employees of Forte Hotel Changhua as the subjects for sampling, with a total of 64 employees. The research tool adopts the scale “A Study of the Relationships among Internal Marketing, Business Culture, Job Satisfaction and Operating Performance in the Service Industry: The Case of International Tourist Hotels in Taiwan” compiled by Hwang and Chi (2004), in which there are totally 64 items. This scale adopts the scoring system of Likert five-point scale for scoring, ranging from “extremely disagree”, “slightly disagree”, “no opinion”, “slightly agree” and “extremely agree”. Google form and Microsoft Office Excel are adopted in this research to analyze the data contents.

This questionnaire survey is conducted to understand the opinions of employees of Forte Hotel Changhua for business culture, job satisfaction, operating performance and internal marketing:

1.Business culture

The hotel can completely meet the different demands of different customers.

The hotel feels very satisfied with the communication between colleagues.

The hotel encourages innovation and tries to put new concepts into practice as long as they are good.

Figure 1

Figure 1
source: shot by our team

Figure 2

Figure 2
source: shot by our team

Figure 3

Figure 3
source: shot by our team

It can be known from Figures 1 to 3 that the hotel has given employees larger free space, there is no need to worry about director’s opinions and they have lots of free action and verbal space, so employees can work in this hotel happily.

2.Job satisfaction

I think employees who do a good job in the hotel can have a fair chance for promotion.

When I do a good job, I can acquire the deserved affirmation.

I am willing to continue to serve (work) in the hotel.

Figure 4

Figure 4
source: shot by our team

Figure 5

Figure 5
source: shot by our team

Figure 6

Figure 6
source: shot by our team

It can be known from Figures 4 to 6 that the hotel has given the employees lots of encouragement and fairness, which shows the hotel’s generosity and support for employees.

3.Internal marketing

The direct supervisor regularly discusses with us about our future career development in the hotel.

The direct supervisor fully understands our job performance.

The hotel is very generous to employees.

Figure 7

Figure 7
source: shot by our team

Figure 8

Figure 8
source: shot by our team

Figure 9

Figure 9
source: shot by our team

I can give full play to my abilities and potential in the current job.

The hotel often organizes education training to make us learn more and newer professional service skills.

The direct supervisor always makes us have the feeling of “going all out” for him.

Figure 10

Figure 10
source: shot by our team

 Figure 11

Figure 11
source: shot by our team

Figure 12

Figure 12
source: shot by our team

It can be known from Figures 7 to 9 that employees’ evaluation for their own hotel still has a lot of room for improvement and modesty is a kind of virtue. It is clear from Figures 10 to 12 that employees have confidence in their own action power but lack confidence in their morale, which needs to be improved for employees.

4.Operating performance

The rate of room occupancy in the hotel last year is the highest in the same industry.

The enterprise image of the hotel is the best in the same industry.

The market share of the hotel is the largest in the same industry.

Figure 13

Figure 13
source: shot by our team

Figure 14

Figure 14
source: shot by our team

Figure 15

Figure 15
source: shot by our team

The hotel employees can actively serve the customers.

The employees’ work morale in the hotel is the highest in the same industry.

Employees’ demission rate is the lowest in the same industry.

Figure 16

Figure 16
source: shot by our team

Figure 17

Figure 17
source: shot by our team

Figure 18

Figure 18
source: shot by our team

It can be known from Figures 13 to 18 that the hotel always gives employees plenty of room for learning to inspire their potential and meanwhile it is clear that the supervisors in the hotel are very concerned about employees’ status for the sake of good job performance.

According to the above-mentioned results, it can be known that the hotel has a high tolerance for employees and it seems that anyone who comes to work in the hotel can adapt himself to the environment immediately. Therefore, all the employees also show great appreciation for their working environment.

References:

  1. Hwang, I.S., Chi, D.J.(2004). A Study of the Relationships among Internal Marketing, Business Culture, Job Satisfaction and Operating Performance in the Service Industry: The Case of International Tourist Hotels in Taiwan. Management & Systems, 11(4), 485-507