Share Feedback-Questionnaire analysis and suggestions
1. Success rate of questionnaire
300 questionnaires are distributed and there are 274 valid samples, thus the success rate if 90.3%. The screening method of valid questionnaire is: if the information answered by respondents is incomplete and the statistics cannot be conducted, such questionnaire shall be rejected
2. The questionnaire result is as follows
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Gender |
Age |
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Education |
Occupation |
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When you buy the soy sauce, will you pay more attention to brand? |
Have you ever heard of the brand of “Shinhochun” Soy Sauce? |
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How do you know the brands of soy sauce? (multiple answers allowed) |
Would you like to try new taste of soy sauce? |
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When you buy the soy sauce, will you concern the quality problem? |
If you pay attention to the brand of soy sauce, what is the feature you prefer: |
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Will you choose the gift box of soy sauce used for gift giving? |
When you buy the soy sauce, which factor will you consider in the following items? (multiple answers allowed) |
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Do you know the soy sauce brewed with pure black soybeans? |
When you buy the soy sauce, will you be influenced by the price? |
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What kind of price can you accept for soy sauce? |
3. The statistical table for questionnaire result is as follows
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4. Afterthought and feedback of questionnaire
(1) At the time of buying soy sauce, people who pay more attention to brand account for 83%; as for brand, the brand with local feature accounts for 62% .
(2) At the time of buying soy sauce, people who concern the quality of soy sauce account for 97%, which might be influenced by the “food safety storm” in recent years.
(3) As for the item “whether you will choose the gift box of soy sauce for gift giving”, “Yes” accounts for 31% , “Occasionally” accounts for 31%, the two factors account for 62% totally, which can be used as marketing strategy reference for the dealers of soy sauce.
(4) People who will be influenced by the price at the time of buying soy sauce accounts for 60%; the acceptable price at 101~200 accounts for 52%, price at 201~300 accounts for 26%, which can used as marketing strategy reference for the dealers of soy sauce.
Source：produced by our team
