Discussion on Competitiveness-The Analysis of Marketing Theory of 4Cs
1. 4C analysis items
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2. 4Canalysis significance
To understand, research and analyze the consumers’ demands through discussion.
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Our team further applies 4C analysis table to analyze the consumers’ demands of Shinhochun Soy Sauce and sorts them out in this table. |
3. Afterthoughts of 4C analysis
1. The higher cost and longer making time are the weaknesses for natural brewing soy sauce. However, another prospect of sale can be produced if the maker insists on the quality with more efforts and hearts.
2. During the process of visit and interview, we have discovered that Mr. Chang is very kind-hearted and enthusiastic to the visitors, which will benefit the operation of “Shinhochun”.
3. During the process of visit and interview, we have understood that each bottle of “Shinhochun” soy sauce is NTD 70, 180, 250 or 300. Such pricing method can satisfy the demands of various consumers.
Source：Wikipedia
