Discussion on Competitiveness-The Analysis of Marketing Theory of 4Ps
1. 4P analysis items
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2. 4P analysis items
To analyze the company’s marketing strategy through the discussion and strategy application.
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Our team further applies 4P analysis table to analyze Shinhochun Soy Sauce’s marketing strategy and sorts them out in this table |
3. Afterthoughts of 4P analysis
1. During the process of visit and interview, we have understood that “Shinhochun” products are classified into soy sauce series and fermented bean curd series, and the pattern is quite easy.
2. During the process of visit and interview, we have understood that “Shinhochun” has only two sales channels in the official website and the retail of Shetou shop, which is comparatively insufficient for the general marketing products.
3. As “Shinhochun” is the old shop with the local features, many electronic media and print media have interviewed and reported it, which is helpful to “Shinhochun”.
Source：Wikipedia
